The Combination Of Men'S And Women'S Shows May Bring More Benefits To The Brand.

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The rules of the game in the field are changing frequently.

In February of this year, Tom Ford cancelled the 2016 autumn and winter men and women show, which was originally held at the end of the month, and turned it into a direct display in September.

Also in February, Burberry, which has been carrying the flag of London Fashion Week, announced that it had changed the fashion show of 4 times a year to 2 times a year, and no longer restricted seasonal women's clothing show.

In April, Gucci and DKNY also expressed plans to separate the display of men's and women's clothing separately and decide to concentrate on display.

For a while, the discussion on the combination of men's and women's shows was heard in the fashion industry.

In fact, as early as the first few quarters of the fashion show, some

We have begun to test the water.

Prada in the men's wear series shows the addition of women's models to show up and become a separate series consistent with men's wear has been common in recent years, while Chanel's Karl Lagerfeld has always launched several small "Chanel Boy" in its own women's show.

Series.

The Burberry, which officially announced the combination of men's and women's show shows, has also worn male models in the first few quarters of the women's wear show.

GUCCI 2017 spring and summer men's wear is also released by GUCCI.

The combination of men's show and fashion show is a new stage in the development of fashion market.

In the era of more individuality and independence, the significance of clothing is changing. The feeling of wearing is more and more no longer restricted by the worldly.

In a very long time, clothing is an important label. It is used to distinguish class, status and work style, just like China's "respecting first and then respecting people."

As the communication before culture becomes more and more simple, the boundaries between different concepts are becoming more and more blurred.

Nowadays, more and more men and women wear and surpass the Internet influence of the stars.

The combination of men's and women's clothing also brings more benefits to many brands.

First of all, it can make the series more complete. Designers need not catch up with the progress of fashion week again, and can concentrate more on clothing itself.

In addition, the tendency of women's clothes to spread to the next season can also change, and more and more designers have begun to design more freely, making the time difference shorter and shorter.

Secondly, reducing the frequency of fashion show can also bring more cost savings. From the aspects of clothing design, fabric, production and pportation, as well as the cost of holding fashion shows, it will save a lot of money.

The resources of brand can be optimized in the current environment.

More and more men and women wear together to reduce the interference of other more independent men's and women's wear brands.

Especially for men's wear, on the one hand, the men's clothing brands that tend to mainstream the society can put more emphasis on the research and development of traditional fields. On the other hand, the vanguard and the men's clothing that tend to be independently designed can inspire more creativity.

On the one hand, mixed, on the one hand, subdivision.

The mixture focuses on the way of dressing and creative continuity of men's and women's wear.

The subdivision is to attract more professionals and people in the industry in a more effective way to focus on men's wear brands and more men's independent designers.

The combination of men's show and fashion show is also the product of the change of new marketing mode.

The role of fashion show from the very beginning to display and sale, and then to rely on the extensive publicity of the media to become the platform to express the brand's ability, status and creativity, until the development into a grand, purpose mixed "activity", all these changes with the times.

Nowadays, brand can be publicizing through its own electronic platform, website, official APP, Facebook, instagram, Twitter, Snapchat and so on, not only confined to the well-known media in the past.

Now, the emergence of the new rules of the game has made all sectors of the industry start thinking about the new way of life.