Twenty-First Century Youth Innovation Conference On Maritime Silk Road Held In Quanzhou

In 2014, the State Council issued the 46 article "opinions on speeding up the development of sports industry to promote sports consumption", opening up a lot of examination and approval authority, such as the right of examination and approval, the decoupling of club administration, the release of the broadcasting policy, and the support of cross-border integration. The drive of policy makes the sports industry usher in a new round of structural upgrading, and the market space has been greatly released.

For example, in the past, as a sporting goods company, we sometimes had to hold an event. The local government would rather let the stadium not be rented to you, or rent it to you later.

Now, many venues have taken the initiative to invite enterprises to operate, or to organize events, so that the overall space is bigger.

There are many governments in the country to increase support for the sports industry. Starting from the dance of aunt Ma square ten years ago, running, outdoor and fitness training has gradually become an upsurge throughout the country. This is a very big opportunity and change.

Recently, the first twenty-first Century Youth Innovation Conference on Maritime Silk Road was held in Quanzhou. On the sub forum of "the trend and trend of the international market of sports industry", Ding Shuibo, chairman of XTEP International Holdings Ltd.

A keynote speech was made on the pformation, upgrading and future development of the industry.

The following is a record of the speech.

What I am going to share today is mainly three aspects: what are the changes in China's sports industry at present? Where are the opportunities for industry growth? What have XTEP done in this area?

First, to see what changes are taking place in China's sports industry.

First of all, in 2015, the scale of China's sports industry was nearly 1 trillion and 500 billion, and the state has just issued policies. It is estimated that the sports industry scale will reach 5 trillion by 2025, that is to say, there will be great room for development in the next ten years.

And now China's sports industry accounts for a small proportion of GDP, only 0.73%, and it is expected to account for 2% of GDP in 2025.

Second, referring to the experience of the United States, the structure of China's sports industry will continue to upgrade, showing a pattern of equal emphasis on sports service industry and sports goods industry.

First of all, the US sports industry is leading the Chinese industry for 30 years. The data show that the scale of the sports industry in the United States in 1987 is the same as that in 2013. This shows that China's sports industry still has great room for development.

In addition, China's sports industry structure will be upgraded and upgraded from sporting goods as the leading factor.

Mainly.

The focus of China's sports industry is still in the equipment, namely the shoes and clothes, the cap and socks, and the focus of the American sports industry is the sports service industry.

Third, with the awakening of national health consciousness and the improvement of income and consumption ability, there is a huge space for upgrading sports consumption.

According to statistics, in 2014, China's per capita sports consumption was only 191 US dollars, while the US reached 872 US dollars, indicating that there was still much room for growth.

I think it is mainly divided into two aspects: sports goods and sports service industry.

The sports service industry includes the operation of venues, the relay of sports events, and so on.

The most important thing in the sporting goods industry is to sell products. In the past, a pair of sneakers ran through all the activities of football, running and basketball. Now sports shoes are subdivided, running, basketball, football and so on are divided into grasslands, training, and dryland. In this subdivision, everyone has more equipment, and more people want to buy things, clothes are also the same, different fabrics, adapt to different sports.

Sports products should also be added to the Internet. The original product department is sold out, and most of them only have after-sale service links.

Now far more than that. In the Internet age, we will grasp the consumers' consumption habits and motion logic based on big data, which can increase the possibility of a lot of sales.

Now, after many App sold, they try to link up with consumers deeply, resulting in multiple sales.

In addition, industrial 4 and industrial manufacturing 2025 are important for upgrading the product itself.

The consumer experience is ranked first, and only a good product can make it.

Repeat purchase.

We believe that the growth of sports industry is driven by two aspects, namely, the enhancement of mass sports consumption vitality and the release of professional sports commercial value.

In the mass sports, the proportion of running events is the highest. I started running the field eight years ago. The first time I sponsored the Xiamen marathon, at that time I thought it was just providing equipment.

Now running related industries are growing blowout. Running has become a fashion. Running has become the most popular sport among Chinese people. Running is not restricted by venues, unlike football needs football field, basketball needs basket, and can be done at any time.

The space of professional matches is also very large, and the income of the Premier League and NBA is several times higher than that of China's Super League and CBA.

From the point of view of sports, the two sports deserve attention: one is a sport that has a broad mass basis, such as running and riding, one is policy driven sport, football and ice and snow.

Football development has risen to the national strategy. Football has been trained from schools, and many schools have started training football.

The 2022 Winter Olympics will be held in Beijing and Zhangjiakou. It will also bring a trend of ice and snow sports.

We believe that with the enhancement of national strength, the recognition of Chinese brands in overseas markets will also increase.

The country is strong, we have business to do.

Let me give you an example. We used to say that our products lack brand power, and brands need time to precipitate, but the innovation and quality of products must be done in a short time.

For example, mobile phones, you may feel embarrassed when you use domestic mobile phones in the past, but in the past one or two years, I have seen many big business owners using HUAWEI and Lenovo phones. In fact, as long as functions and cost performance are well done, they will be recognized by consumers.

The scale of the global sports shoes and clothing market reaches US $267 billion 900 million, and the international market is huge.

At the same time, market potential and location advantage determine that Southeast Asia is the first step for China's local enterprises to achieve internationalization.

Because of the large population in Southeast Asia, the size of the locals is almost the same as that of the Chinese people, and the climate and habits are similar.

The overall development of China's sports industry is optimistic, but the sports industry in China is relatively weak, and the market environment is complex and changeable. Transformation is a long-term process. Facing the future, there are still many challenges. We need more patience.

But with the opportunity coming, we must speed up to meet the market.