Domestic Women'S Wear Brand Jiangnan Cloth 2017 In The First Half Of Fiscal Year Profits Rose 24%

Last October landed at IPO, Hongkong.

03306.HK, the parent company of JNBY, recently announced its interim results as at the end of December last year. Net profit was recorded at 228 million yuan (the same below), an increase of 23.98% over the same period last year.

During the period, turnover increased by 22.38% to 1 billion 310 million yuan, gross profit increased by 25.9% to 843 million yuan, and gross margin increased from 62.6% to 64.4%.

The picture shows a shop in JNBY of the group.

The group said that the growth of revenue came mainly from the expansion of the retail network and the comparable sales of retail outlets. The total number of retail outlets operated by the group in the first half of fiscal year 2017 increased by 182 to 1498.

The picture shows the number of stores in different brands of the group.

According to the data released, driven by the success of the group's fans' economic strategy, the retail stores in the first half of fiscal year 2017 increased by 11.3% compared with the same store, mainly due to the increase in membership consumption brought by WeChat interactive marketing platform. In the 2017 half fiscal year, the retail sales contributed by the members accounted for 63.6% of the total retail sales.

By December 31st last year, the group had more than 1 million 600 thousand members, of which WeChat accounts for more than 1 million 100 thousand. In 2016, the number of active members (active members who purchased at least two times in any 180 days in the last 360 days) exceeded 230 thousand, and the total number of members who purchased more than RMB 5000 yuan reached 113 thousand, and their retail sales amounted to RMB 1 billion 330 million yuan.

The picture shows sales data of its brand.

According to product classification and brand division, the JNBY brand revenue increased by 11.8% to 787 million yuan during the period, and accounted for 65.8% of the group's revenue from 2016 in the first half of the fiscal year to 60.1%, mainly due to the diversification of Group brands, and the introduction of CROQUIS, JNBY by JNBY and less.

And get market share.

It is noteworthy that Pomme de terre2017 recorded a revenue of 6 million 600 thousand yuan in the first half of fiscal year, and the designer home brand JNBYHOME, launched in December 2016, also recorded an income of 400 thousand yuan during that period.

The picture shows group channel distribution and sales data.

According to the income distribution divided by sales channels, the absolute amount of income from sales through offline and online channels continued to increase in the first half of fiscal year 2017, while offline stores accounted for 92.6% of total revenue, while online channels accounted for 7.4%.

The group occupies 9.6% of the market share in Chinese designer brand fashion industry, ranking first, and occupies 0.2% of the market share in the Chinese garment industry.

In the domestic market, the group's women's wear JNBY competitors mainly include su ran and Dazzle from Shanghai, and MO&Co. from Guangzhou.

Some analysts said that Jiangnan cloth clothing listed in Hongkong is still far away from the mainland market, and it is easy to lose money at the capital level.

According to fashion headline data, 603877.SH and 603839.SH, the two apparel groups listed in the mainland in the past two months, have been highly sought after by the capital. Their stock prices have performed well. By the end of the release, Taiping bird market value has exceeded 18 billion 800 million yuan, while the positive fashion market value has increased 2 times to 13 billion 400 million yuan on the day of listing.

In contrast, Jiangnan Buyi group, which was listed in Hong Kong, was not optimistic about its capital and its share price remained depressed. The listing price fell below the issue price in only a month. In recent weeks, its share price rebounded slightly at HK $7 per share and its market value was about 3 billion 600 million.

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