The Number Of Enterprises Is Increasing, But The Name Resources Are Becoming Increasingly Scarce.

At present, the relevant departments and some local governments have noticed these problems and are working on them.

The first step in registering a company is to approve the name, that is to say, give the company a standard name.

However, recently, workers' Daily reporters found that in recent years, with the growth of the number of enterprises, the enterprise name resources are becoming increasingly scarce. "Naming is difficult and inefficient" has become a pain point for enterprises to enter the market.

"Hello, our company would like to be registered as the" military intelligence management consulting company ".

"No way.

According to the regulations, the two characters in the enterprise name are the same as those in the same industry. The word "intelligence" has been used by the Oriental intelligence company for two words.

"That's not called" intelligence of the art of war ".

"No, it's also used by companies."

This is a dialogue that happened in the registration hall of the industrial and commercial bureau of a district in Nanjing.

In fact, similar situations are common at present.

In February this year, media reports said that the applicant had prepared 136 alternate names and had been running for more than two months.

A grass-roots industrial and commercial department staff told reporters, according to "

The name of an enterprise consists of four parts: administrative division + font size + industry + organization form.

In order to avoid misunderstanding, the two words in the same industry can not be identical or approximate.

For example, a well-known brand "Kangshifu", if someone wants to register "Kang Shuai Fu" or similar food production enterprises, it can not be approved.

Data show that the first quarter of this year, an average of 14 thousand new registered enterprises per day.

As of the end of March this year, there were 26 million 968 thousand enterprises in the country.

"Now more and more businesses, and the limited name resources," crash "phenomenon is very common.

In addition, some entrepreneurs blindly follow suit, love big names, but also the reason why it is difficult to pass.

The above industry and Commerce Department staff said.

However, insiders also indicated that in practice, how to define "approximate" and "same industry" standards is difficult to grasp.

In order to prevent disputes over name disputes in the future, business registration personnel tend to strictly audit, thus exacerbating the difficulty of naming names.

Reporters learned that, at present, the relevant state departments and some places have noted these problems, are working to solve.

The opinions issued by the SAIC on improving the efficiency of registration and actively promoting the reform of enterprise name registration management were issued in April 12th.

Query comparison system and screening prompt service are provided to improve the efficiency of enterprise name registration.

Jiang Changyan, director of the examination and approval Office of the Jiangsu provincial industry and Commerce Bureau, said that the Jiangsu Provincial Bureau of industry and Commerce will adjust the existing rules of "checking the weight" of the enterprise names, and in some parts of the pilot, release the audit restrictions of the "approximate" names in an orderly way. The registration organ is responsible for formulating the declaration rules, and on the basis of carrying out the informed promise, it will no longer examine the names similar, and the applicant shall judge and undertake accordingly.

Responsibility to release enterprise name resources as much as possible.

At the same time, the cognizance of "the same industry" will also be studied, and scientific definition should be made from the aspects of writing and connotation.

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