Can Fashion Brands Take Advantage Of New Retail To Restore The Separated Passengers?

The trend of new retail is stronger.

According to the world clothing shoes and hats net, a few days ago, Denmark

brand

Set up the first experiential shop in Chengdu; not long ago, the domestic clothing brand.

No retail shop on display.

With the increasing competition in the clothing market, can the brand take advantage of new retail, can it really redeem the passengers who have been separated?

Following the unavailability of convenience stores, the operation process of Hong Kong's unmanned clothing retail store is similar to that of an unmanned convenience store.

In September 10th, red beans first exhibited unmanned clothing retail stores in Shenzhen's Internet of things exposition.

It is understood that the red beans unmanned clothing retail stores display products including household, underwear red beans, men's wear and so on dozens of categories, consumers can through WeChat, Alipay and red bean clip App scanning two-dimensional code, real name verification after entering the store shopping.

After shopping, the goods are put in the cash register area, and the consumers can pay by App, WeChat or Alipay.

Shortly after the red bean's unmanned retail store was released, JACK&JONES applied black technology to store operations.

In September 15th, JACK&JONES Chengdu Chunxi Road sunshine department store concept shop was officially opened. JACK&JONES co operated with the headset brand Bang&Olufsen to add new audio-visual areas to the store. The cowboy area of the store increased laser laser, and the shoppers could produce the cowboy products with exclusive labels manually through the laser technology.

New retail is not uncommon in the clothing market.

According to the world clothing shoes and hat net, in September 1st, Hai Lan's home announced that the company had established cooperation with Tmall, and its 5000 entity stores will gradually realize the integration of online and offline channels.

Online and offline integration brings new dawn to many garment enterprises that are in the cold winter.

Jiangnan Buyi released the first half of the financial report shows that the company's revenue and net profit doubled, online channel revenue 187 million yuan, an increase of 31.1%, accounting for 8% of the total revenue.

At the same time, Jiangnan cloth clothing also plans, in fiscal year 2018 will also plan to open 200-250 stores.

In the new retail technology, online and offline integration, for the development of the clothing brand, Internet industry commentator Zhang Shule believes that the purpose of developing the new retail brand is not to save costs, but rather to set up a new format, which enables consumers to return from the online regression line.

The price war of online e-commerce has come to an end, and reshaping the "fitting room under the line" has become the key to redesign the user's quality and practical experience, but the premise is that we must add more attraction elements to the original store's "trial and sell" form.

For the cross-border cooperation of clothing brands, Zhang Shule believes that the decline in the performance of clothing brands is due to the aging of brands and the disorientation of product positioning with target groups.

The purpose of cross-border is to share the same type of population and expand the choice of users. The clothing brand hopes to find its "age" position again.

This is actually a big data type marketing mode.

For the brand, it can become a paradigm to re - establish itself as "young".

More interesting reports, please pay attention to the world clothing shoes and hats net.