Colette In Shanghai " Resurrection " Is It A Copycat?

According to the world clothing shoes and hats net, Paris has symbolic significance.

The concept store Colette announced its permanent closure in December 20, 2017, bringing an explosive news to the fashion industry in 2017.

However, in countless

When the fans have not yet recovered from their grief, a new shop called Colette:Forever has quietly opened in downtown Shanghai.

However, although it used the same name and storefront logo as Colette in Paris, it was actually operated by Chinese Zhao Shuo, and had nothing to do with Colette, which was operated by Colette Roussaux and her daughter, Sarah Lerfeli.

For many questions, the owner explained in an interview with NOWRE: "the reason why I started this store is because I am a loyal fan of Colette, and its closing shop makes me feel very sad.

I knew colette: for the first time four years ago, and I hoped that one day we could open a shop like this to sell some fashionable and fashionable luxuries in Shanghai.

I once shared with Colette (Sarah), one of the founders of Colette, the store's business philosophy in Paris, and I feel very much in line with my own ideas.

Before I opened this store in Shanghai, I sent an email to Ms. Sarah, who mentioned that she wanted to open a shop called Colette in Shanghai (when they were about to close the shop). She did not object, but also hoped that I could find a better name.

So I came up with the idea of "colette: Forever (colette: immortal)".

However, this shop, which is established in the name of salute, is considered by many to be a "copycat behavior" that infringes trademark rights.

In this regard, Zhao Shuo said, Colette is not just a brand for him, it is more like a concept that combines fashionable and fashionable things together.

Since it does not offer a single product, Zhao Shuo's name is not a copycat, because he did not commercialize it to produce goods with logo.

But for this explanation, many Colette still do not buy it.

Netizen @_Chloeeeee commented after watching the video interview of colette:forever store. "Shanzhai is a Shanzhai. The shopkeeper thinks she is too great. Sarah shop is just trying to make Colette the past.

Moreover, even if Colette does not produce products, it is considered a brand, which is meaningful for buyers.

Richard Ellings, director of the intellectual property theft Commission, has claimed that the best way to avoid Chinese "Shanzhai" is to make fashion.

Completely withdrawing from China's manufacturing industry, though this may sound exaggerated, it has to admit that in the fashion world where plagiarism has become fashionable, China's "Shanzhai" behavior seems to be getting more and more robust.

With the sharp rise in labor costs in China, more and more international brands have shifted their production lines to cheap countries such as Southeast Asia and Africa. The loss of international orders has forced traditional manufacturers to explore new business models in order to remain competitive.

Many of them chose to build their own fashion brands to sell their products.

But because most people lack professional training and experience in fashion design, most people prefer to make products suitable for existing brand product design.

These brands are regarded as "Shanzhai" or "mountain village" brand.

Zhejiang bagpipe dress Co., Ltd. is an example.

Founded in 1999 and headquartered in Wenzhou, the company has now become a Scotland company operating in mainland China.

Its brand name Bagpipe has been able to produce complete garment series including clothing, shoes and accessories.

However, carefully observing their products, you can clearly see that they are Gucci, Chloe, Valextra and Prada and other large imitation products.

Most people believe that such behavior will cause serious losses to the international fashion industry and luxury brands.

However, some scholars have different views on the counterfeit behavior of China's fashion industry.

Liao, a Chinese scholar at Chinese University Hong Kong, has put forward a new perspective. "Although brands advocate independent design of independent innovation, the use of bottom-up creative practice in such Shanzhai culture promotes the brand's innovation at a high starting point to some extent."

However, it is hard to say how to define "Shanzhai". As the owner of Shanghai colette:Forever said, its shops are not like ordinary Shanzhai brand shops full of cheap counterfeit goods, but only using the shop idea of Colette and taking the same shop names.

In the minds of consumers, whether this is a Shanzhai store, each has its own commentary.

What do you think of this matter?

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