Electricity Consumption Is Higher Among Men Than Women.

There are more and more signs that "his economy" is rising.

Male consumers have always been traditional.

Underestimated, more and more signs show that, thanks to the rise of the middle class, the discovery of men's self-worth and the upgrading of consumption, "his economy" is rising.

According to QuestMobile data from the third party mobile big data research institute, the number of mobile Internet users in China has reached 590 million.

In contrast, mobile shopping men's online spending power is not weaker than that of women.

Among them, the median consumption power (above 200 yuan) is slightly higher than that of women.

QuestMobile data show that since May 2016, the number of male mobile shopping users has increased steadily, and the monthly living scale is as high as 370 million in April 2018.

At the same time, the proportion of men with mobile shopping has also increased steadily, with an increase of 6 percentage points from May 2016 to April 2018.

In addition, the monthly usage of male mobile shopping App is on the rise.

April 2018 increased by 36% over May 2016.

Male users in Jingdong, suning.com and other electricity users than the proportion of women.

Items closely related to personal image, clothing,

A protective product is a male purchase of a very high commodity category, showing that men's self-awareness is enhanced, dressing is no longer arranged by girlfriend and wife.

Men's online shopping is becoming more and more extensive. Some traditional women's products, such as skin care products and perfume, have higher purchase rates for men.

Men are very interested in social networking, entertainment, video, music, reading, games and online shopping. Among them, TGI is especially high in high-end consumer areas such as automobiles, finance and tourism.

QuestMobile data show that high consumption men, that is, online consumption is higher than 1000 yuan, mobile shopping behavior preferences of men living on a scale of about 87 million.

Among them, unmarried men under 30 years old are the main force and the most popular group.

Casual shoes and clothing, personal protective products, including perfume, are closely related to personal image, and the purchase rate is higher than that of men.

Meanwhile, high consumption men's interest in fashion is higher than that of the whole.

It shows that consumption of Yan value has become an important driving force of "his economy".

QuestMobile data show that high consumption men are more interested in healthy sports and outdoor sports.

The purchase rate of related articles is higher, and the penetration rate in sports fitness and intelligent equipment industry is higher.

More than 90% of high consumption men pay more attention to the quality of products and are willing to pay more for quality.

They are very interested in wealth management, automobile, tourism and food. This shows that high consumption men not only like to buy and buy, but also require high quality of life.

Because of the high demand for consumer quality, apart from the traditional integrated e-commerce shopping such as Taobao mobile and Jingdong, high consumption men have high TGI penetration rate for NetEase's strictly selected, TOPLIFE, Yoho! Buy goods and so on, and personalized demand is becoming increasingly prominent.

QuestMobile data show that high consumption men are significantly more active in cash lending.

The whole reflects that the group has a high degree of acceptance for advanced consumption.