Jordan Children Released 2019 Plan Jordan Sports And Popular IP Push Series Series

In March 27th, Jordan children's 2019Q4 new product conference and product ordering conference officially opened, and launched a brand new outdoor series and basketball series products.

The outdoor series takes the polar action as the theme, appeals to protect the natural environment, reduce the melting of glaciers caused by CO2 emissions, and prevent the polar bears from losing their homes.

The basketball series will put the new generation of technology into the product, so that children can return to the true self and movement, and the injection of the technology will enhance the professionalism and protection of basketball shoes, and help the sports performance.

At the same time, Jordan, general manager of the children's business division, Li Yongjian also released the Jordan children's 2019 action plan: strengthening the channel development, laying a solid foundation for business, integrating commodity strategy, seeking business breakthrough, focusing on retail management, improving children's store efficiency, etc.

Jordan said that he will strive for a bigger leap in 2019 by adhering to "adhering to the consumer orientation and strengthening the pformation of retail business" as a business value.

In addition, Jordan sports also hosted a "dry and dry market" in March 21st, aiming to release the joint product of Jordan sports high end series "Jordan quality dryness" and "havoc heaven Palace".

As the joint product of this series, the soles are inspired by the somersault cloud, and the super soft middle sole material is used to imitate Sun Wukong's comfortable foot feel on the somersault cloud.

In the joint series, all black "Monkey King Official boots" and limited sale "lotus root step cloud clogs" have attracted much attention.

It is obvious that the emergence of Jordan's "dry havoc" is not only a breakthrough of Jordan's sports to the young consumer market, but also a manifestation of brand upgrading and pformation.

It is reported that the above 3 main running shoes plus children's series, the whole line joint product has been on sale in March 15th, and the response of the store and the electricity supplier market is not bad. The running shoes are especially favored by consumers after 80 and 90's.

It is worth mentioning that, according to the quality inspection results released by the Beijing Administration for Industry and Commerce in October 10th last year, the quality of some children's shoes was found to be in question, involving brands such as cupola, Babu and Jordan. The main problems were identification, wear resistance, folding resistance, formaldehyde and so on, which did not meet the relevant standard requirements.

Among them, 1 batches of Jordan sports Limited by Share Ltd production specifications of 245 (1.5), batch number of T5730256 Jordan shoes series - running shoes were detected "shoe folding resistance" failed.

To know that the folding resistance project is unqualified, it is easy to cause breakage of the sole or cracking on the side of the shoe when it is worn.

"Enter Jordan's children's brand center.