Industry Chain Seeks And Declassified New Definition Of Fashion Leisure

In recent years, fashion and leisure trends have swept the world's showrooms, streets and lanes, and the market share has increased year by year. Accordingly, fashion and casual fabrics have become the focus of more and more clothing brands. Textile enterprises, in order to cater to the needs of clothing brands and consumers, take innovative measures from raw materials, design and post processing to show the new trend and new charm of fashion casual fabrics.

From the annual "China fabric star" to evaluate the types of fabrics, casual fabrics have been well received by the judges and clothing brands. With the official launch of the "long hair business 2019 China fabric Star Series", many textile enterprises are busy preparing for the evaluation of fabrics. Casual fabrics will still be a popular choice for this year's enterprises. Then, how do garment brands view the trend of casual wear and what are the requirements for fabrics? How to innovate textile enterprises? What are the fabrics worth looking forward to in the selection of "China fabric star"?

　　 Leisure and fashion return to comfort and nature

On the one hand, the bustling city with dynamic activity is a quiet natural scenery. When 80, 90, and 00 consumer groups rise rapidly, fashion and leisure have become an irreversible trend when unruly and freedom spread to every corner of the fashion industry.

Big mouth monkeys, rhubarb duck, Simpson family, angry birds, Sesame Street and other famous casual wear brands can be said to be familiar. In fact, the IP images of these clothing brands belong to the same big family -- red textile culture Co., Ltd. Tian Xing, the design director of the company, said that the image of IP under the red spinning culture is mainly cartoons. It is committed to combining comfort and fashion, interpreting adult's childishness and becoming the leader of fashion casual wear.

"In the future, the boundaries of clothing categories and consumer groups will become more and more blurred, and all clothing categories will develop towards a lightweight leisure style." According to Tian Xing, the casual brand of the company has a high demand for fabric skin feeling and comfort, while its color is biased towards bright colors, such as bright, black and white, fluorescent, and so on. The emphasis is on the freedom to follow sex. It helps people to put off pressure from work and life in some occasions and time, so as to satisfy people's longing for the simple natural wind. 。

It is true that the acceleration of modern people's pace of life and the increase of working pressure make people pursue a relaxed and leisurely mood in their spare time, which is gradually reflected in the concept of clothing, unwilling to tie down, seeking a comfortable and natural leisure state.

　　 U.S POLO ASSN. is the official brand of the United States Polo Association, a non-profit governing body founded in 1890. U.S The POLO ASSN. brand currently has more than 5000 terminal stores in 166 countries and regions around the world. The brand embodies the purity of polo, which perfectly integrates the sportsmanship and the American classic style, which is comfortable and leisure. "American leisure is a manifestation of life style. The most important thing is to live in life, and it can be applied to any occasion." U.S POLO. Xiong Wenbin, general manager of ASSN. Suzhou art color brand management Co., Ltd., introduces that the brand clothing focuses on the functionality of products, such as breathability, moisture absorption and perspiration, and so on. The colors are mainly red, white and blue. The theme is distinctive and avoids dull visual effects. In the version, the size and line are tailored to the comfort and light weight. Because it is the core of the brand, it is different from other leisure brands in the market.

　　 Strong rise of functional fabrics meets new needs of consumption upgrading

With the improvement of China's social and economic level and the overall upgrading of education structure, people's consumption rationality has returned. On the choice of clothing, on the one hand, the fast fashion consumption impulse of "going with the stream" decreases, and the "cost performance" appears in the high frequency of shopping habits, and the driving force of pragmatism is increasingly obvious. On the other hand, the consumption of conventional products is reduced, and personalization and functionality become the selling point of clothing sales growth.

Jiangsu Langan group main middle and high grade functional outdoor grey fabric and finished fabric, especially high density, fine denim cold resistant fabric and double layer one piece fabric directly filled with feather and cold resistant fabric, leisure elastic noodles / lining are the two mainstream products currently sold by the company. As a supplier of medium and high grade functional outdoor fabrics, the company starts from many aspects such as fabric structure, handle, pattern design, finishing and so on, so as to make fabrics more comfortable, beautiful and stylized, and satisfy consumers' individual demands.

"At present, the selected fabric has three layers of structure, and the outer structure is interlaced with polyester memory silk to keep the shape, wrinkle and resilience, and achieve the effect of hydrophobic and windproof. The 300D polyester weft floating yarn structure is used in the middle layer, the warp interweave is avoided, the hand feeling plate is hard to be avoided, the middle layer cotton float yarn, the inner layer acetate fiber and the memory silk are interwoven to achieve moisture absorption, sweating and affinity. Skin warming effect. " Zhang Haozhen, head of corporate propaganda, said.

Today, with the upgrading of consumption, people pay more attention to the pursuit of comfortable and convenient lifestyles and the protection of their health and safety. Shishi 668 Textile Technology Co., Ltd. sports and leisure fabrics sell well both at home and abroad. Zhang Tinggao, general manager of the company, said that this assessment will bring more functional products such as moisture absorption, sweat, warmth, radiation protection and easy care fabrics. These fabrics can be widely used in sports and leisure clothing, and are well received by famous brands such as ADI, Nike and so on.

The tide is changeable and the style is eternal. Regardless of the changing trend of casual clothes and meeting the diversified needs of fashion consumers, high value added fabrics with technological, innovative and functional will occupy a place in the leisure apparel industry.

　　 Roots and traceability to achieve comfortable green good fabrics

Fabric is the foundation of clothing design. Every detail of fabric's material, function, technology and texture is very important to the overall style of clothing. It is gratifying to note that clothing brands are offering comfort, functionality, skin care and other requirements for casual fabrics. Upstream fabric companies are also doing research and innovation, and even some companies are looking for roots from the vertical industry chain such as fabric raw materials and production equipment, only to achieve a good fabric.

In order to produce good products, Shaoxing punctuation Textile Technology Co., Ltd. spent more than 10 years to spend nearly ten million technical transformation of weft knitting machines, and developed "double-sided automatic shearing machine." The equipment can be applied to the production of all kinds of fibers, such as filament and staple fiber, so as to reduce production process and increase output. The fabrics produced need not be combined and integrated into one, effectively control the phenomenon of hair loss and hair removal, and at the same time reduce loss, save energy and protect environment. The fabric star series, graphene casual fabric and 100% Silk shred fabric produced by double-sided automatic shearing machine will be the fist product of punctuation textile evaluation.

"The biggest requirement of modern people for casual wear is extreme comfort. Therefore, it is very important to do good fabrics." Yan Xian Chen, general manager of Shaoxing Keqiao District Textile Co., Ltd. After years of painstaking research, the new "black science and technology" fabric developed by the company, "Gao Lun wood fiber" fabric, was officially released in 2018. The fabric has the characteristics of good water absorption, warm in winter and cool in summer, antibacterial, anti mite and wrinkle resistant. It can be applied to many kinds of products such as thermal clothing, outdoor sportswear, antibacterial socks and so on. Yan Xian Chen said that the high wood wood fabric is the key choice of the company's participation in this review. We hope that we will vigorously promote the series activities of "long hair business and 2019 China fabric star", so that more downstream brands can understand the advantages of the product.

At present, the "long hair business 2019 China fabric Star Series" is targeting the national excellent fabric enterprises to collect men's clothing, women's wear, sportswear and children's clothing. The deadline for submitting samples is August 10th. Good fabric should not be buried. If you want to make it blooming your own, please start with the mail material.

Details of activities:

"Long hair business? 2019 China fabric star series activities" is an influential fabric investigation organized by the China Textile Industry Federation, the textile and clothing weekly magazine, the exclusive name of the long business center and the CFU creative fashion alliance. The "China fabric Star Series" has been held for 8 consecutive sessions since its first launch in 2011. Its purpose is to identify, recognize and promote outstanding fabric products and enterprises, and build a professional platform for industrial docking. Each of the judges' fabrics involves men's wear, women's wear, sportswear, children's wear and so on. Author: Wang Li