The Skills Of Selling Clothes Recognize These 3 Routines And Help You Recover 80% Of Your Performance.

We often encounter this situation in shops.

Xiao Li: Miss, this dress is really suitable for you. It shows your good figure.

Customer: ha ha ha, right?

Xiao Li: that's for sure. You see, your legs are long. This dress is made for you.

Customers are delighted by Xiao Li's joy to go to the fitting room to change clothes, but when customers come out of the fitting room,

Customer: I don't think this dress is suitable for me. Next time.

Before Xiao Li reflected, the customer did not return.

This is the tenth customer that Xiao Li met today. Xiao Li racked his brains and couldn't understand what was wrong with him. The incoming customers are like cooked ducks and fly away.

In Xiaobian's opinion, "inappropriate" is just an excuse. In fact, the two words "too expensive", but because of face, can only find an excuse to leave.

They also have some routines that they often use:

One is to wait for friends to help "staff":

This is a customer who is shopping. When he is too expensive, he often says, "wait a moment, my girlfriends are shopping nearby. I called to ask her to come and help me with her eyes. "

When a friend came over, he said, "this is a general dress. Besides, what's the hurry? It's not too late to buy it again." Now accompany me to the movie. " Therefore. The customer was dragged away.

Two, when paying the bill, the guest said generally.

The two customers meet each other, buy clothes, and accompany them. When the price of their favorite clothes exceeds their psychological expectations, they hesitate to pay the bill. Those who are accompanying will understand.

The people who accompanied him understood, and said, "this dress, fit is fit, that is, general, no special features, go to the next house to see it." So the list arrived.

This is especially like when the president bought clothes when he was little, often with my mother. I am responsible for seeing what I like. See the favorite and the high price, often use this trick.

　 Three, ask for a discount directly.

This is actually the best. Customers will not buy because of a discount, but they will not buy it because there is no discount. The reason for not having a deal is attributed to shops, and many shopping guides are helpless.

Maybe some people would say that our clothes are not expensive at all, which is more affordable than their peers. By this time, clothes are expensive and inexpensive. What matters is that customers feel expensive.

To solve these problems, we first need to understand why customers feel expensive when they pay the bill. Only in this way can we do the right thing.

First, the economic capacity is limited. This crazy Street wallet is really not that much money.

Two, low quality and high quality, and feel that goods are not worth so much money.

The "cause" is easy to understand. Our "drug guide" is to reduce the customer's pay and improve the value of the goods, so that we can get customers' approval, so that it is easy to close the deal. Then how should we do it?

　 First, reduce customer purchases.

When customers pick and choose more than one item of clothing, choose customers who like best to promote transactions, and do not have to buy them all at once. After all, fish and bear's paws can not be enjoyed either. Then help customers find a reason to give up the bear's paw.

Customer: "just a moment, my girlfriends are shopping nearby." I called to ask her to come and help me with her eyes. "

Xiao Li: "really? Then you can ask her to come and show you. And I think the jacket you chose today is very suitable for you, and the other two shirts are also very good. And we will be ready for shirts next week. Welcome to look at it later. "

Customer: "what? Will shirts have new products next week? In fact, I feel the two shirts in general. Since there are new ones next week, I'll see you later. This time I'll just take my coat. "

Xiao Li: OK, OK, no problem. The coat is first wrapped for you. "

Two. Recommend cheaper prices.

It is not important for clothes to be featured at this time, which makes the visitors feel that they are not featured. Then you have to find out the reasons for her lack of characteristics, and then recommend them with special characteristics (not expensive).

Attendants: "this dress, fit is fit, that is, general, no special features, to the next house to see it."

Xiao Li: "this lady is right. This dress is liked by many people, but it is not very suitable for you. It is just normal for you to wear it."

Customer: "really?"

Xiao Li: Yes, it doesn't always agree with them. First, tell me about the style you like, I'll get it for you, then let the lady help you to see if it's suitable. "

Customer: "OK, my girl's eyes are good. Let her help me see it."

Three, improve the value of goods.

When customers feel the quality is high, they will not pay the bill. We need to improve the value of goods, such as limit, limit and so on.

Customer: "do you have any discount? If not, I wouldn't buy it.

Xiao Li: "you seem to like this dress very much. Your eyes are really good. This is the best clothing we have. It's our latest style. What about the designers in Italy?

Customer: "really?"

Xiao Li: Yes. This is our limited edition and will be off next week. No one will wear a shirt with you on the street.

Customer: "limited money? Okay, wrap it up for me. "

Customers are good faces, they can't afford to buy them. So there is a premise for our skills: we must not break the window paper. If you come straight up, you are too expensive, right? I'll change it for you. I can only say that your family should have no business.