How Can BGV Guide Customers Guide Customers?
Now the competition is more and more intense. Good store shopping is particularly important for customers. When you look at the product in the store, if the customer has the following behaviors, the guide will try to guide the customer to deal with it.
First, the customer raises the question of price.
Price is the most frequent opportunity to deal with. The most frequently occurring time is the price.
Send gifts, discounts, and wipe out the head. As long as the customer has such a problem, everyone remembers: "... Do you say so? After finishing, I want to take one sentence: "excuse me, would you like to pay by credit card or cash?" Try to go in and finish the sales.
Many shopping guides will say, "do customers think we are in a hurry?" Adding three words to "wait for a while" will not be very urgent.
The customer said, "it will be convenient for you to swipe your card later." Next, you directly say, "that line, this card, please."
In fact, these three words are "subconscious" hints in language. Dig a hole for customers, let customers jump in accidentally, wait for customers to jump in, and quickly bury the soil.
Price signal is the most frequently traded signal, but the ability of the guide to grasp the opportunity is the lowest. Why do you keep riding around? Because shopping guide does not end sales. If we put forward the sales information, we may have already entered the bill.
Two, customers ask for delivery (return) and other related details.
When the customer asks this question, the guide can finish the sale.
Shopping guide: "we deliver door-to-door, more or less, then you can make a phone call."
"We should pay attention to the installation of this product:..."
At the end of the lecture, the customer finally said, "excuse me, would you like to pay by credit card or cash?"
Three. Customer figures
Customer: "how much do you add up in total?" How much is the discount?
Shopping guide: "the discount is 3980." After the price is quoted, it will be added, "excuse me, would you like to pay by credit card or cash?"
The most foolish practice of many shopping guides is "3980." Then he stood there with a smile and said nothing, waiting for the customer to say, "ah! So expensive! " Then shopping guide: "ah, there is still a problem!" If you don't finish, wait for customers to say, "pay the bill" is very low.
Behind every customer who pays the bill automatically represents a lot of achievements you lost in the passive process.
Four. Guests disseminate smoke dissent signals.
Sometimes the customer will talk nonsense or joke about you, for example, "what about the company's withdrawal?" Allied.
Shopping guide, a sentence with the past: "big brother, you really joke, you can rest assured that our brand is... Excuse me, would you like to pay by credit card or cash? "
Five, customers repeatedly asked the same question.
This situation is often encountered in terminal stores.
Customer: "do you think it is appropriate for my family to use this steel door to match the aluminum window just now?"
Shopping guide is on the side: "this is very suitable for the overall decoration style."
Customer: "but I think it's too dark."
Shopping guide: "no,"
Customer: "but what if there is no match?"
Shopping guide: "you can rest assured..."
Customer: "I'm still worried." Shopping guide is not urgent, the heart is thinking: how long do you have to ask?
Asking the same question repeatedly is the end of the signal.
It is recommended to give her the correct belief when asking second questions repeatedly: "you can rest assured that you will use this decoration very well!"
Repeatedly struggling in the same place is to end. Why do customers keep asking? Because you didn't finish, so she kept asking, you can just finish the problem.
Six, hands in chest, in deep thought.
When guests are holding their arms in a deep meditation, they are prepared to finish the sale.
It means that he is making the last most important consideration. As long as customers look up, buy or not, it has been decided.
Here, we use contact method to stimulate customers, also called "push the boat by the water", that is, gently take the customer's elbows, and say, "you see, no problem!"
Customers are driven by external contacts, and their minds will walk involuntarily, so customers will nod with their heads.
Seven, ask your partner's opinion.
Sometimes the customer asks his next Companion: "how do you feel?" This is the last step. The customers themselves feel good, and then pass the confirmation of their peers.
At this time, the end of sales is basically satisfied with the product.
Eight. Comparison among two products.
Customer: "Oh, these two are all the same. This is good. This is not bad. I don't know how to pick it." At this time, shopping guide helps customers make the best choice for him, and then ends the sales action.
So when the time comes for the transaction, we must seize it quickly and not wait. When we sell the terminal at a long time, it is too long for customers to be patient.
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