Has Hailan Family, Which Has Always Been Bearing The Title Of "National Men'S Wear", Gone Right?

On August 27, 2019, a new "world" appeared.

Asking for leave at home, sleeping children, cell phone mute Thousands of players set foot on their own world - Azeroth. This is a "home" trip to World of Warcraft, returning to the time of staying up late to fight monsters and upgrade more than ten years ago. On the day when nostalgic clothes were launched, we knew that the blizzard tide had started again.

Hailan Home has never been absent from the memory of the post-80s generation, the competition on the game field, and the way of IP cooperation. On August 30, 2019, the strong official announcement of Hailan House × Blizzard Entertainment Cooperation Series showed that it was time for Warcraft players to recharge their faith.

　　 Take you home, Hailan's home will bring another blizzard boom

In 2005, the MMORPG masterpiece "World of Warcraft" produced by Blizzard set off a global craze. In 2019, the nostalgic clothing of Warcraft restarted Azeroth. In addition to the fact that the Warcraft server has been queuing for two hours, and the former comrades in arms' heads have been lit up again, this wave of Warcraft is also full of "feeling promoters" from all walks of life, among which the performance of the National Men's Hailan House is very eye-catching.

Hailan Home has launched Blizzard entertainment series limited clothing in conjunction with Blizzard's six major games - World of Warcraft, Watchman, Diablo, Storm Hero, Hearthstone Legend, and Starcraft. This series has made a lot of efforts from the clothing itself. The designer team selected as the old Blizzard player has personally operated the knife, and has integrated various game ideas into the classic elements. After the launch, it has received constant praise.

In addition to ingenious design, Hailan Home has also gathered stars from all walks of life, such as entertainment industry and game industry, to help set off a blizzard boom. From hidden game players Lin Update, Wan Qian, Zhang Jike, Wang Continental, Lin Yun, to world-class god players MOON SKY、 Wang Xuwen, Luo Feichi and others are all competing to demonstrate and fight for blood.

From September 24 to October 6, Hailan Home Blizzard entertainment themed flash stores ignited the spirit of faith in Mordor. Lin Xinxing incarnated as the king of the Alliance and Wan Qian incarnated as the chief of the tribe. The scene was very popular, and the dream of dragon was surrounded by fans.

On the day when Hailan Home and Blizzard Entertainment officials announced their cooperation, relevant topics immediately hit the microblog hot search list; On the day when the co branded products were sold, there was a rush to buy them. The cooperation with Hailan Home, which has strong financial strength, has injected new fashion power into Blizzard's game tide. But in addition to product circle powder, the series of feelings and operations of Hailan Home are more excellent. The guild comrades who had retired for 10 years reunited under the promotion of Hailan Home, and Jia Junpeng, who were busy with the life copy of land reclamation, were also called home by Hailan Home. From microblog to post bar, the action of Hailan Family has proved that where there are Chinese men, there is Hailan Family, and I can take you home in the battlefield of the game.

　　 High quality co branding continues, and Hailan's home has a heroic complex of Chinese men

From the chaos in Tiangong to Blizzard co branding, every co branding series of Hailan Home can surprise consumers. There is a high chance rate of the subway of the Dazuo Tiangong series sold out of stock, and the Blizzard entertainment co branded series whose pre-sale has been snapped up are constantly praised on the network. Is the key to its success the blessing of feelings or the support of strength?

In fact, both emotion and strength are indispensable for the output of high-quality joint branding. The heroic complex of Chinese men on the bar is the close state of Hailan Family. The "Monkey King" series excavates the initial hero complex of Chinese men from Guoman's world-class IP "Monkey King", fully displays the charm of Chinese traditional culture on Monkey King, and uses fashionable language to interpret the return of heroes, which reignites the classic; Blizzard entertainment series uses nostalgic clothes to awaken the blood age of post-80s Chinese men. 15 years ago, Azeroth, the sleepless nights of staying up late for liver games, the tacit and intimate comrades in arms of the guild, and the unknown heroic complex were pushed to a climax by a co branded bodysuit. These are blessings of feelings.

At the same time, Hailan Family also knows that: leaving behind the feelings of strength support, it can only become consumables. "Men's wardrobe" Hailan Home has more than 5000 stores in China, far surpassing the scale and market influence of similar brands, and has become a well-known clothing brand in China. In terms of international influence, based on Southeast Asia's global radiation, more than 100 overseas stores have also begun to have an impact on global fashion. In recent years, Hailan Home has never stopped its cross-border activities: actively acquiring overseas service enterprises; Strengthen the cooperation with top domestic and international designers; Xuli launched many co branded clothes; And take a strong stance of vigorously expanding overseas business to lead the industry. These lists are the cornerstone of high quality co branded output of Hailan Home, and also the necessary conditions for creating an unrepeatable popular commodity with feelings.

Hailan Family, which has always been carrying the title of "National Men's Wear", has never neglected the power behind building this prestigious title. Based on professional strength, focus on hundreds of millions of Chinese men, think for them, dispel their doubts, relive their heroic complex for their memories! This is the sense of mission of national men's clothing, and also the way of life of Hailan Family! In the future, we expect Hailan Home to create more surprises and set another benchmark for the men's wear industry!