Six Market Forces Of China Light Textile City To Overcome Difficulties

On October 1, 1988, China's textile market opened in Keqiao, Shaoxing. Since then, Shaoxing Keqiao has risen rapidly as a hawk in the tide of reform and opening up market economy. It has gradually developed from a cloth street to a number of fabric trading markets. In the past 30 years, the textile city has experienced many upgrades and transformations. A large number of new and reconstructed markets have significantly improved the hardware design of the textile city. It has grown into the largest textile distribution center with the most varieties of business in the world.

Although the COVID-19 epidemic in 2020 temporarily pressed the "pause button" for the progress of the textile city, it failed to stop the people of the textile city from continuing to move forward. Today, there are still many merchants and people here. The reporter of Global Textile Network visited Dongsheng Road Market (including the old market), East Market, North Market, Beilian Market, New Clothing Market and Gray Cloth Market to see how the six major Chinese textile city trading markets in this crisis helped operators reduce their burdens, create a better business environment and overcome difficulties.

North Market

North Market (China Light and Textile City North Market Trading Area) was founded in 1992 and opened in April 1994, with a total floor area of 79000 square meters and a total building area of 136000 square meters. The main products of the market are printed cloth, decorative cloth, decorative accessories, bedding, cotton cloth, lining cloth, window screen, fashion fabrics, etc. There is a strong business atmosphere and a rich variety of businesses.

At three o'clock in the afternoon, the North Market was the busiest time of the day. The quiet market during the epidemic had resumed its usual bustle. Ruan Haifengxuan, the head of the North Market Branch of Zhejiang China Light Textile City Co., Ltd., visited the operators at this time to understand their current business situation.

Haifeng Woolen Factory is located on the first floor of Beiyi District. It mainly sells woolen woolen fabrics of all grades. As soon as Ruan Haifeng came in, the landlady, who was busy sorting out the sample cards, put down her work and greeted him: "Mr. Ruan has come, unfortunately, my husband has just gone out to visit the market to see the new patterns in the market recently." After understanding the purpose of Mr. Ruan's visit, the landlady said that business is really not good now, but the dyeing factory has been busy, and it is expected that foreign trade will soon improve. She said: "The customers of woolen fabric have not received much feedback, but we have developed more than 20 new types of woolen fabric and are ready to explode at any time." Mr. Ruan told her that if there are difficulties in business or suggestions on market management, we can contact him at any time to solve them.

Ruan Haifeng came to Shengfeng Cloth Shop on the first floor of Beisan District. Shengfeng Cloth Shop mainly promotes down jacket and windbreaker fabrics. The owner's wife, Chen Juan, said that although the current transaction rate was not high, the proofing was much more than that of the previous period. President Ruan encouraged her, and the market was sure to get better day by day.

It is understood that since the resumption of the market on February 18 this year, in order to encourage business operators to actively resume the market, 2500 Chinese meals will be provided free of charge to market operators and merchants three days before the resumption of the market. It also cooperated with the network company to carry out the opening bonus draw. A total of 1261 people in the North Market received a bonus of 459500 yuan, which helped the operators to quickly resume the market and resume production and trade. With the severe spread of the epidemic in the world, the textile market once entered the cold winter. Through online marketing modes such as cloud exhibition and cloud live broadcast, the North Market United Network Company worked together online and offline to expand marketing channels, help operators involved in foreign trade to open up the domestic market, and also find a new way for market transformation and upgrading.

In the post epidemic period, in order to help business operators boost their confidence and get out of difficulties, the North Market provides free publicity windows for business operators at prominent locations such as the northern periphery of the market, the round hall, and the middle hall. By hanging vertical advertisements and giant advertisements outside the market and hanging vertical advertisements in the round hall and the main channel, a strong business atmosphere will continue to be created.

To improve the market environment and optimize the business atmosphere. The North Market upgraded the advertisements on the inner wall of the corridor on the second floor of the central hall. After obtaining the consent of the advertising tenant, the unified planning and design were carried out, and the advertising soft film lighting transformation project was implemented, effectively improving the commercial atmosphere of the middle hall channel.

In order to enhance the physical market and improve market service facilities. Add 11 market guide signs at the entrance and exit of the main channel outside the market to guide the merchants in need to quickly find the location of merchants.

In accordance with the development strategy proposed by the Group, the North Market comprehensively renovates the market, upgrades hardware facilities, improves business operation, and revitalizes the old market. Through the reconstruction and upgrading of 6 daylighting wells in North Area II; Some channel lights are illuminated; With the optimization and construction of the environment such as whitewashing the walls of the middle hall and laying wall tiles, the North Market has upgraded its hardware facilities, enabling the old traditional market to achieve new achievements under the new normal.