Feihe Released Zhuran Formula, Which Will Deeply Promote The Market Of Children'S Milk Powder After 3 Years Old

On July 6, the cloud launch conference of new products of Feihe ZhuRan children's milk powder and formula milk was held with the theme of "3 years old, drink Braun". Under the development trend of refinement and centralization of China's infant milk powder industry, Feihe takes the lead in understanding the market demand again. Through the highly competitive new products, Feihe deeply cultivates the market of post-3-year-old children's milk powder. It not only injects new vitality into China's infant milk market, but also proves its high-end technology research and development ability and market foresight to the industry.

The name of the newly launched ZhuRan series is derived from Shuowen, which describes the appearance of plants when they are born. However, it represents the meaning of shining. Therefore, ZhuRan also takes "sunflower" as the brand visual icon, which interprets and conveys to the public the brand concept of "caring for the healthy growth of Chinese babies" and the original intention of "protecting Chinese babies with care". Zhang Ziyi acts as the brand spokesperson of ZhuRan series, and provides more scientific and accurate nutrition solutions for 3-6-year-old children through four kinds of products under the brand: Zhuo, Xuehu, Zhuanghu and Beihu.

　　 Create super "resistance" through innovation

In the field of children's growth, 3-6 years old is called the golden period of children's growth and development. The rapid development speed promotes children's metabolism to be more vigorous. At the same time, myopia, growth pain, low immunity and other growth pain points are also accompanied. In view of these growth pain points, Feihe, who has focused on Chinese baby's physique for 58 years, is once again at the forefront of the industry, giving a new response plan.

Dr. Zhang Wei of Feihe Innovation Center said: "after a long time of experiment and comparative research, Feihe innovation has developed the ZhuRan 3-PLUS nutrition group formula, adding three precious nutrients, so as to more effectively enhance children's resistance and protect children's growth."

It's learned that "three elements of Lactobacillus plus" are added to the market to enhance immunity, and the three elements of Lactobacillus are used to enhance immunity Produce immune antibody, use invisible immune protective membrane, destroy bacteria and hinder the entry of external virus, and kill the danger in vitro. In addition, probiotics Bb-12 can wake up the baby's intestinal function, and generate a "beneficial flora" team in the intestinal tract, which can always meet the invading virus and have more "active defense".

　　 Four dimensional nutrition

In addition to immunization challenges, 3-6-year-old children also face the dual test of growth and learning. In view of the growth needs of children at this stage, ZhuRan also makes efforts from four dimensions: absorption, growth, learning and visual care, so as to give children better "growth gifts" and enable them to grow in an all-round way.

Dr. Jiang Jingxiong, executive vice chairman of the pediatric nutrition professional committee of China eugenics Association, said: "children aged 3-6 are an important stage of bone development. Children's bones are growing every day. From the perspective of children's nutrition, timely supplement milk, cheese and other dairy products with high calcium content, as well as foods with high vitamin D content, can promote bone The healthy growth and maintenance of the ilium. "