Wal Mart Jingdong Tencent Launched Omni Channel 88 Shopping Festival

Recently, Wal Mart, Jingdong and Tencent jointly held the 2020 Omni channel 88 Shopping Festival officially launched. This year is the fourth year of the 88 Shopping Festival. For the first time, three parties have joined hands to further integrate retail, e-commerce and social consumption scenarios, and more than 180 high-quality brand companies at home and abroad are gathered.

In Wal Mart's more than 400 stores across the country, Wal Mart app and several Wal Mart flagship stores in Jingdong, we have reached consumers through all channels online and offline. The theme of this year's 88 Shopping Festival, "open wow life", means that the 88 Shopping Festival not only meets the needs of shopping, but also aims to serve the quality of life and provide a relaxed, convenient and fun consuming experience.

Since Jingdong and Wal Mart announced the strategic cooperation in 2016, both sides have been exploring the omni channel integration. In 2017, the two sides held the first "88 Shopping Festival", which made a breakthrough in realizing the "three links" of online and offline users, stores and inventory.

This year, in view of the continuous warming of online consumption and refinement of community demand triggered by the epidemic, Wal Mart and JD will further deepen the omni channel cooperation mode, focusing on optimizing customer experience, improving supply chain efficiency and o2o flow.

In the future, Wal Mart and JD will jointly provide customers with 1-hour delivery of o2o distribution solutions, such as "instant distribution" and "whole city distribution". If the order is placed by Wal Mart's flagship store directly, that is, the goods purchased by Wal Mart's flagship store are within the scope of the official store's inventory.

Jingdong delivery personnel pick up goods from Wal Mart stores located closer to consumers, rather than from the logistics distribution center warehouse which is far away, so as to greatly shorten the order transit time, comprehensively improve the efficiency of the supply chain, and realize the online order delivery of flagship stores in the next day or even one hour.

At present, Wal Mart, as the first retailer in Jingdong to realize one hour "instant distribution", plans to carry out o2o instant distribution of more than 4000 kinds of goods in more than 370 Wal Mart stores in more than 140 cities in the first stage.

At the same time, in order to further shorten the online consumption path, on August 8, Jingdong provided the strategic column and atmosphere revision of the app home page. Customers can log in directly to 88 main venue to complete interaction and purchase, so as to facilitate customers to quickly enjoy convenient o2o service.

In addition, the online sales of Wal Mart gift card Jingdong platform will be launched for the first time in the 88 Shopping Festival. The official flagship store of Wal Mart gift card will be online during the 88 Shopping Festival. Users can complete online one-stop shopping by placing orders, binding, settlement and deducting consumption shopping.

The main battlefield of the 88 Shopping Festival once again introduced "Wal Mart app". After more than a year of growth, Wal Mart and Tencent have successfully built the "Wal Mart app" into a shopping app with great commercial value. It opens up online and offline channels, integrates social networking and consumption, and extends the past single shopping scene to today's diversified scenarios including social interaction and experience.

According to the location of consumers, Wal Mart app provides a variety of retail services in different scenarios through lbs positioning, bringing rich goods and omni channel services to consumers. In the physical store, customers can realize self-service cash register and fast checkout through "smart shopping".

When customers are unable to reach the store but have immediate or planned shopping needs, they can place an order at "Wal Mart home" and enjoy convenient door-to-door delivery service.

"Wal Mart home" has "moved" more than 10000 kinds of high-quality goods from its stores to the online market, focusing on fresh food, mother and baby, grain and oil, snacks and drinks, personal care daily chemicals, household cleaning and clothing, etc., covering the daily life needs of busy families.

After only one year's development, Wal Mart app has opened its super express business in 400 stores in 132 cities, covering more than 4000 kinds of goods. Meanwhile, the whole city distribution business has covered more than 9000 kinds of goods in 75 cities.

In addition, after the "Tencent smart retail app" was launched online, "Wal Mart home" launched a trial of cooperation with Tencent in Shenzhen, including Wal Mart merchant day, joint voucher making, friend circle promotion, joint promotion, etc., which will be replicated and promoted in many cities in the future

Multi scene shopping with complete categories is popular among consumers. Wal Mart app is the fastest growing app with more than 10 million registered users in the first six months.

As of July 2020, the total number of registered users has exceeded 70 million, ranking first in the number of registered users of retail super industry applet. The continuous and rapid growth of digital users provides a solid foundation for the transformation of business value. According to the data in July, the number of daily login pages of Wal Mart home app users increased by 300% year-on-year, and the unit price of customers increased by 22% year-on-year.

The 88 Shopping Festival also attracted more than 180 brand merchants including Haitian, Nongfu, Mars, Yili, YIHAI KERRY, P & G, Mengniu, Danone, Unilever, Kimberly's and so on. More than 200 commodity promotion activities will be held in Wal Mart stores across the country.

During the period from 7 / 27 to 8 / 8, Wal Mart and Jingdong jointly built the "big PK of love beans and good things". In particular, dozens of spokesmen of brand stars were invited to turn into recommendation officers to take part in the 88 Shopping Festival with explosive products.

Jingdong app provides a quick entrance to the event. Users can participate in the activity by searching for "good things of love bean", and have the opportunity to win 100 good gifts, such as admission tickets of Aidou meeting, surface notebook and 1000 yuan Jingdong shopping card.

During the event, the brand supplier with the highest popularity of Aidou Haowu will get the exposure of Jingdong boot screen on August 8. In addition, dozens of popular brands have also brought super pet powder welfare. Fans who contribute most to the popularity of each brand can get the wish Protection Award, and have the opportunity to win super awards such as star meeting tickets, signature posters and so on. To bring customers a rich and colorful online and offline interactive experience, while achieving a win-win situation for retailers, brand merchants and consumers.

The promotion rules of this year's 88 Shopping Festival strive for zero routine, more feedback and more convenience, and provide consumers with simple and direct big returns such as "buy one get one free", "two pieces of 50% discount" and "single product price reduction".

In addition, consumers can share benefits with friends and win more value-added benefits through the "micro help" game; they can also participate in daily simple tasks on Wal Mart app, and draw up to 1888 yuan free bill. Let the consumers enjoy the discount.

As a real Omni channel Shopping Festival, this year's 88 Shopping Festival will play its due role in helping the national economy recover well and quickly in the post epidemic period and stimulating the growth of consumer confidence. Wal Mart, Jingdong and Tencent will also play their respective advantages to present a cross-border shopping carnival for the retail consumer market.