Why Can Zhejiang Modern Textile Industry Chain Withstand The Test Of Changes

Regional economic competition often falls on industrial competition.

In the face of the unprecedented changes in the world in a century, the central government has repeatedly stressed that it is necessary to upgrade the industrial base and modernize the industrial chain. A few days ago, the Standing Committee of the provincial Party Committee deliberated and approved the action plan for the reconstruction of manufacturing industry foundation and the upgrading of industrial chain, and gave the position of "extreme importance, urgency and arduousness".

Over the years, Zhejiang has taken advantage of the massive economy to form a unique "made in Zhejiang" industrial advantage. More than 70 manufacturing clusters occupy more than 30% of the domestic market.

Textile is one of the traditional superior industrial chains in Zhejiang Province. It is closely related to life. It links up chemical fiber, weaving, printing and dyeing, chemical industry, textile machinery, clothing and other links, and draws a number of upstream and downstream enterprises in Shaoxing, Jiaxing, Ningbo, Hangzhou and other places, forming a relatively complete textile industry chain.

What is the current situation of Zhejiang's traditional advantage industrial chain? How far is it from "building a global iconic industrial chain"? In order to enhance the competitiveness of the industry, how can the government and the market make efforts? Recently, with the modern textile industry chain as the observation point, the reporter went to Shaoxing, a large textile city, for investigation. The problems encountered here and the direction of exploration may bring us thinking.

Walk out of the "positive line" in the changing situation

Under the impact of the epidemic, a relatively complete and stable modern textile industry chain has withstood the test.

In the first half of 2020, Shaoxing's textile industry will step out of the unusual "positive line". The added value of Enterprises above the designated size of five traditional industries in Shaoxing will reach 37.76 billion yuan, with a year-on-year growth of 2.9%. The textile industry, which accounts for more than half of the total, has contributed a lot. Among them, the added value of chemical fiber industry increased by 6% year on year.

"This is closely related to the advantages of industrial clusters and the stable chain." According to the relevant person in charge of Shaoxing Economic and Information Bureau, Keqiao, Shengzhou and Shangyu have well-known chemical fiber, silk, cotton yarn and other raw materials production enterprises in the upper reaches of the industrial chain; in the middle reaches, Keqiao blue printing fashion town gathers 108 printing and dyeing enterprises, with a production capacity of more than one third of the country; in the downstream, the fabric industry of Keqiao, socks industry of Zhuji and necktie of Shengzhou develop in dislocation. In recent years, Shaoxing has further defined its layout. Keqiao is the center of modern textile industry, and Zhuji and Shengzhou are jointly developing.

Jiaxing, Hangzhou, Ningbo and other places, which are "one step apart" from Shaoxing, gather many enterprises such as chemical fiber, weaving, home textile and clothing. Each cluster is closely linked and complementary to each other, forming the "central axis" of Zhejiang modern textile industry chain.

With an annual output of more than 2.7 million pairs of socks, Tangjie is one of the enterprises in the world.

Take the latest design around the town, you can buy Yarn, find OEM, logistics providers. When the raw materials arrive, the hosiery machine starts, and the new socks can be launched in online stores the next day. If there is new demand for raw material research and development, product testing, etc., you can also go to Datang socks art Town, a local industrial innovation service complex, to seek the assistance of experts stationed in universities and scientific research institutes.

This is the daily life familiar to the person in charge of the production department of Zhuji kalalara company, and it is also the epitome of the local close cooperation production mode. In this way, the supply chain efficiency is greatly improved, and the upstream and downstream enterprises also get a strong sense of security. "Which link is broken and what kind of material is missing?" All the way to visit, almost all the reporters got a negative answer. Many enterprise leaders believe that "textile industry chain is relatively safe".

Under the adverse situation, many enterprises are affected by the supply of goods. In the first half of this year, its sales exceeded 100 million yuan, an increase of more than 25% over the same period last year, attracting investment of 50 million yuan from Huarui, which has always been inclined to new technology fields.

The competition of the future industry is the competition of the whole industry chain, and the latter is just composed of each supply chain. According to Ling Yun, a first-class inspector of the Provincial Department of economy and information technology, who has been promoting the development of Zhejiang's manufacturing industry for a long time, the epidemic is not synchronized in different regions and countries, leading to the disharmony or supply interruption between the upstream and downstream supply chains of many enterprises in the organization of production. All localities are rethinking how to better coordinate the contradiction between economic efficiency and economic security, and how to better coordinate the production of manufacturing industry in the process of globalization The mode of production organization has gradually evolved from global procurement to a pattern of "domestic circulation as the main body and domestic and international double circulation". It pays more attention to independent innovation and the tackling of key technologies in the industrial chain. In the future, the industrial competition will also turn to the competition among industrial clusters. "The modern textile industry is not only closely connected with social needs, but also initially realizes the" endogenous cycle " Driving external circulation and promoting each other has become an important choice for us to build a trillion level industry. " Ling Yun said.

In July this year, Shaoxing's modern textile industry was selected as the national advanced manufacturing industry cluster pilot demonstration.

In the market competition, the safety of industrial chain is becoming another important weight besides efficiency. During the epidemic, some sock enterprises from other provinces came to Zhuji due to the impact of supply chain. The stability of the industrial chain has become the advantage of local investment.

Strong muscles and bones in competition

A continuous optimization and upgrading of the industrial chain, so that the traditional textile modernization.

In Keqiao, Zhuji and other places, fabrics, socks, these common textiles, are undergoing "72 changes". They are sometimes referred to as household goods, home textile products, health care products, and sometimes "art works". Various functional textiles are redefining textile products.

In this industry chain formed by years of accumulation, when the market demand is impacted, the strong production capacity becomes a lingering pain. After the increasing competition caused by production capacity, differentiated competition has become a new choice.

"From the impact of international trade friction, the pressure of overcapacity is transmitted throughout the entire industrial chain." Fu Shuangli, chairman of Yingfeng science and Technology Co., Ltd., said that although it has the most complete raw material matching, process matching and market supporting in China and even in the world, it has not completely got rid of the substitute processing mode, "the production capacity is expanding, and the profit is thinning."

Aiming at sports and environment-friendly textile fabrics, we have invested 50 million yuan to build R & D and testing center, and 1.2 billion yuan to build printing and dyeing intelligent factory These great efforts are creating value for Yingfeng Technology: in the past two years, from Roman cloth to prickly cloth, to antibacterial and sweat absorbing fabric, the products dyed and finished by "Yingfeng" are leading the fashion trend of clothing consumption. In 2019, the company will achieve a revenue of nearly 1 billion yuan, with a gross profit margin of more than 11%. It is understood that the profit level of textile enterprises is generally only a few percentage points, often competing with bank interest rates, which is described as the pain of traditional industries.

The crisis is like a mirror, reflecting the strengths and weaknesses of the industry: a complete industrial chain does not mean that the industrial base is advanced.

"Every time the storm strikes, a number of enterprises fall down, but also a number of enterprises grow. This is a metabolic process, but also a process of strengthening the muscles and bones." The person in charge of Shaoxing Economic and Information Bureau said that in response to the crisis, Shaoxing put forward the "double ten, double hundred" cluster manufacturing (cultivation) action plan. By 2022, it will basically form a 500 billion level modern textile industrial cluster. At the same time, it will promote the vertical and horizontal enterprise upgrading of the industrial chain and guide the road of modernization with digitalization and intellectualization as the breakthrough.

In the changing situation, technology and brand have become a big move for many textile enterprises to move towards high-end.

Upgrade the equipment, transform the process, and seek a better position in the industrial chain. In Shaoxing Haitong printing and dyeing Co., Ltd., the old factory building has disappeared. A 150 million yuan high count and high density fabric project is under construction. The production capacity is the same as in the past, but the gross profit rate per meter of cloth dyeing and finishing has increased from 5% to 10%. At present, more than half of the printing and dyeing enterprises in Keqiao have started the transformation and upgrading project, and more than 80% of the existing equipment has reached the international leading level.

Medium and high-end products need to be supported by brands. Zhuji Boyi Textile Technology Co., Ltd. has reached cooperation with European and American brands and arranged the global market. It is estimated that the sales scale will increase from 300 million yuan to 10 billion yuan in eight years

Moving towards the middle and high-end, for enterprises, also means repositioning in the industrial chain. Some enterprises told us that this is the current way for the government to control the production capacity, but the doubts have not been eliminated: "if the general fabrics are easy to sell, can we only make differentiated fabrics?"

Before and after the reporter's investigation, we can see that this kind of fabric is under the control of the market. Fabric enterprises are cooperating with international brands, trying to lead the trend. Many enterprises which focus on functional fabrics are also setting up new material R & D teams and building new production lines.

In fact, today's textile industry has surpassed people's impression of traditional industries, and is becoming a fertile land for the cultivation of emerging industries, making the industrial chain form change from linear chain type to three-dimensional network type. Lingyun believes that this is also one of the signs of the textile industry gradually moving towards modernization.

In the first half of this year, the output value of Shaoxing's high-end equipment industry was 105.7 billion yuan, and the output value of new materials industry was 139.5 billion yuan. Textile equipment and new materials are the key areas.

Rebuilding commanding heights in innovation

Take the world stage as the fulcrum, reconstruct the value chain.

"The core technology is spinning After studying a piece of cloth produced by a Japanese enterprise for three months, Chen Mingxian, chairman of Shaoxing Dongjin Textile Co., Ltd.

Chen Mingxian, who has been a supplier of more than 100 brands in the world for more than 10 years, has realized that his technology is not inferior. However, after overcoming the difficulties of dyeing, film pasting and weaving, his fabrics still can only achieve the shape similarity. "To achieve the same characteristics, numerous experiments are required, but the technological research and development capabilities of the cooperative enterprises can not meet the needs." Chen Mingxian said that behind a silk, the essence is the lack of synergy between the upstream and downstream of the industrial chain and the lack of high-end link ability.

Whether the uneven upstream and downstream enterprises can coexist and prosper together also affects the competitiveness of the industrial chain. The dynamic balance of the upstream and downstream of the industrial chain is also being tested at this moment.

Zhuji Datang, Bo Yi company in charge of Xu Xuguang also in trouble. Although the automatic hosiery machines produced by Zhuji enterprises have reached the world's leading level, they are mainly flat-panel machines and lack of high-end functional hosiery machines. "The grade of raw materials affects the increase of added value of products." According to his observation, the global market share of high-end socks is very small, but the profits account for the majority. "Building the whole industrial chain is just a 'shell', we must really occupy the commanding heights of the industrial chain."

This commanding height is the commanding height of international competition with the world stage as the fulcrum. "We should integrate the value chain and the industrial chain more closely, and show a stronger value-added ability," Chen said

Compared with the new benchmark, the lack of core technology breakthrough ability and industrial chain collaborative innovation ability are the problems generally reflected by enterprises. Leading enterprise zipper, superior enterprise traction, government enterprise linkage, integration of complementary resources Some new trends of industrial chain layout around innovation chain and value chain are emerging simultaneously.

Reporters observed that several leading industries action frequently. In the field of chemical fiber, powerful enterprises have invested in petrochemical and refining projects, expanded to the upstream of the industrial chain, or acquired small and medium-sized enterprises for technological transformation, and extended to the downstream of the industrial chain. In Keqiao, Tiansheng Chemical Fiber Co., Ltd., with an annual output of 1.2 million tons of chemical fiber and the seventh largest production capacity in the world, has decisively purchased seven printing and dyeing companies this year, which has improved the polymerization degree of the industrial chain.

In the field of weaving, "Boyi" and "Dongjin" are the same. One is preparing to start from the source of cotton planting, build a small industrial chain integrating functional development of raw materials, original design, weaving, brand building, sales and display, and a layout of synthetic fiber projects to create a "super factory", forming a self circulation chain in some links.

In the view of many entrepreneurs, as long as the international competitiveness can be improved, it can be regarded as the mode of strong chain and excellent chain. Chen Mingxian especially mentioned something a few years ago. At that time, Shaoxing printing and dyeing industry was loosely connected with other links, and quality problems often broke out. Subsequently, the government guided the transformation of the mode and encouraged dyeing factories that earned processing fees to do distribution. The product quality has been greatly improved in the past two years.

For the construction of these small-scale industrial chains, all localities are happy to see their success, and they also build the ecological circle of modern textile industry by reshaping the spatial layout.

Keqiao, Ma'an, blue print fashion town. In 3.5 square kilometers of land, 57 printing and dyeing projects have been gathered, with a sales output value of 23.1 billion yuan in 2019. At present, with the launch of a new round of cross regional agglomeration and promotion of Shaoxing textile industry, five groups of 34 printing and dyeing enterprises in Yuecheng district are being relocated. Water, electricity, steam (gas) and other supporting projects were started simultaneously.

"In addition to printing and dyeing, chemical enterprises are also gathering in Shangyu According to reports, Shaoxing will also integrate innovative resources such as universities, industrial research institutes and enterprise R & D centers according to the principle of "one cluster, one complex", so as to enhance the competitiveness of regional industrial clusters and promote the formation of a broader division and cooperation system.

With the changing market, enterprises in the modern textile industry chain, innovation has long been a consensus. The window period of industrial modernization has come, and they must stand on the commanding height and start a new situation in the changing situation.

A textile market in Shaoxing.

Exclusive interview

Don't look at the textile industry in the old way

-- an exclusive interview with Ling Yun, the first level inspector of Zhejiang Provincial Economic and Information Department

Reporter Su Jing, Shen Jingjing

Under the impact of international market fluctuation and new epidemic situation, many traditional industries in Zhejiang Province have experienced fluctuations. What is the status of the textile industry, which is a traditional superior industry in Zhejiang Province? How to upgrade in the future? This reporter interviewed Ling Yun, a first-class inspector of Zhejiang Provincial Economic and information department, who has promoted the development of manufacturing industry and the promotion of industrial clusters for many years.

(1) the rudiment of modern industrial clusters has taken shape

Reporter: the daily consumer goods such as textiles are very common to many people, and they may have doubts about the future trend of the industry. What do you think of modern textile industry? What is its position in the future industrial competition?

Ling Yun: today, we should not judge the textile industry of Zhejiang Province with the old concepts. In addition to the traditional chemical fiber, weaving, printing and dyeing, clothing and other key links, with the continuous extension of the industrial chain, it also derived digital design, intelligent textile equipment, chemical additives, additives, new functional fabrics and other related industries. It can be said that this is no longer a pure sense of "traditional textile", but more suitable from the perspective of "modern textile" industry. The industrial pattern of its future development is still worthy of further attention and research by the industry, and there is still a large space for development.

Reporter: Zhejiang's socks, ties and other textile products have a high market share. From the perspective of industry, where is the big market in the future?

Ling Yun: now the textiles made in Zhejiang are no longer the traditional clothing products. Functional, industrial fabrics and various modified fibers emerge in endlessly, which is the result of textile enterprises adapting to the change of people's living needs. Along this path, over the years, Zhejiang's enterprises have been sublimating, the industrial chain has been sublimating, and the cluster has also been sublimating. A digital, networked and intelligent transformation and upgrading road has been taken for Zhejiang's textile and related industries The rudiment of modern industrial cluster. In view of the new trend of modern textile industry and the characteristics closely related to people's clothing, food, housing and transportation, we think it is a realistic choice to build a trillion level industrial cluster, and it is also a choice full of vitality and vigor.

Such as textiles, clothing, food, housing and transportation of daily consumer goods, there is a more stable market, after all, people's demand support. The market of an industry is in the demand of people's life, but this demand is not unchangeable. It is the general direction of supply side reform and an evaluation scale of future industrial competitiveness.

(2) to form a competitive advantage in the dual cycle

Reporter: Recently, Zhejiang Province proposed to build a global landmark industrial chain. How far is the modern textile industry from this goal? Where is the direction of our efforts?

Ling Yun: this year's new epidemic has an unprecedented impact on global manufacturing chain interruption and supply interruption, and people have a deeper understanding of industrial chain security. In order to avoid the risk of chain failure and supply interruption caused by emergencies, many places have built self-centered regional industrial clusters. The original international cycle is changing to domestic cycle, and the domestic and international dual cycle is evolving.

To form a viable dual cycle, it is very important to develop modern industrial clusters, that is to say, products should be developed in the direction of function and experience, and processing technology should be developed in the direction of intelligence and green. At present, the outstanding short board of textile industry transformation and upgrading lies in talents, which is characterized by insufficient technological innovation and product innovation. There are still some deficiencies in meeting the needs of modern society and guiding social consumption, but there is still a large space for development.

(3) make good use of both hands to break into the big market

Reporter: how can the visible hand of the government and the invisible hand of the market work together to further enhance the industrial competitiveness?

Lingyun: the dynamic industry is not based on the subjective layout of human beings, but is the result of the survival of the fittest and organic renewal in the continuous competition by relying on technological progress, including the connection of upstream and downstream industries, supporting specialized division of labor and cooperation, etc. Therefore, from the overall point of view, to enhance the competitiveness of industrial clusters or industrial chain supply chain, we must activate the power of the invisible hand of the market.

But this is not to say that there is no need for the visible hand of the government. When the market fails, the visible hand is needed. For example, in the cultivation of small and micro enterprises, creating a good entrepreneurial environment, supporting the construction of public research and development platform, the introduction of international high-end talents, the government should actively play a guiding role. Enterprises also need to realize that the government can rely on, but eventually they should learn to grow up, go to the market by themselves and win the market competitive advantage.