Market Situation And Prospect Forecast Of Chinese Women'S Wear Industry In 2020: Market Concentration Is Low And Scale Will Shrink By 100 Billion (Figure)

China business intelligence network news: in 2020, the new crown epidemic suddenly, all walks of life in the world are under severe impact. At present, the domestic epidemic situation has been effectively controlled, and the development of the industry is on the right track. As a traditional consumer goods industry, clothing industry has entered a period of transformation and adjustment, benefiting from the gradual recovery of terminal consumption. It is facing the new changes of consumption upgrading and diversified demand. Women's clothing industry is the most active market, the most complex demand, the largest capacity of the sub industry, with a broad market space. Women's requirements for fashion and fashion lead to the phenomenon that the products are updated quickly and the industry is relatively scattered. With the start of multi brand construction of women's clothing companies in China, it is expected to form a multi brand fashion operation group enterprise in the future.

China's women's wear market accelerates development in 2019 scale Nearly one trillion yuan

In the clothing market, due to women's innate love of beauty and fashion, women's clothing occupies a dominant position in the clothing market. In recent years, China's women's wear market is accelerating development. According to Euromonitor data, the market size of China's women's wear industry has increased from 466.7 billion yuan in 2010 to 999.1 billion yuan in 2019, with an average annual compound growth rate of 8.8%.

Data source: Euromonitor and China Business Industry Research Institute

The proportion of medium and high-end women's clothing retail sales increased, and the market development prospect was good

With the improvement of the income level of Chinese residents, the consumption structure of residents will continue to upgrade, and residents will gradually increase the proportion of consumption of optional consumer goods. In the field of clothing, consumption upgrading is embodied in gradually changing the original pure functional consumption concept, paying more attention to brand experience, shifting from focusing on the use value of products to paying attention to the personalized, fashionable and cultural connotation of products. Consumers will pay more attention to the medium and high-end women's wear with quality, brand style, brand culture and shopping experience, as well as their willingness and ability to consume middle and high-end women's wear Step by step. The medium and high-end women's wear market has a good market prospect.

According to the data, the proportion of medium and high-end women's clothing retail sales in the women's wear market has been steadily increasing in the past five years. It is estimated that the proportion of medium and high-end women's clothing retail sales in the women's clothing market will increase more rapidly, from 22.4% in 2016 to 23% in 2020. The high-end consumption of women's wear will be directly promoted by consumers.

Data source: Euromonitor and China Business Industry Research Institute