"Collection Of Original And Happy Life" Will Be Held In 2020 Lixiu Fashion Fair

From December 7 to 15, 2020, under the guidance of Shenzhen Nanshan District Industry and Information Bureau and Nanshan sub district office of Shenzhen Nanshan District, sponsored by Shenzhen Nanshan District lixiu fashion industry association, CO organized by Shenzhen Nanshan District lixiu clothing culture district management committee and Shenzhen Nanyou Property Management Co., Ltd. industrial branch company, Shenzhen original art association and Guangdong Tianxing institution The activity of "integrating original and happy life" of 2020 lixiu Fashion Fair was successfully held in lixiu Cultural District, Nanshan District, Shenzhen.

　　 Unveil the "secret of the forest" and integrate nature with fashion

On December 7, a launching ceremony called "the secret of the forest" quietly opened the curtain of this fashion fair. At the beginning of 2020, the epidemic swept the whole world, and the global economy fell into a slow or even once stagnant state. Everything is waiting for recovery. People are eager to re-establish contact with nature. At the launching ceremony of the event, a variety of natural elements created an immersive activity experience like the forest for the guests, and also introduced the artistic performance with the same representative meaning of "man and nature", which enriched the atmosphere of the activity.

The biggest highlight of the launching ceremony was the creative T-stage created by imitating the forest. The original costumes of "Shen style" shuttled through the show. This cross-border cooperation between art and fashion initiated by lixiu fashion industry association of Nanshan District, Shenzhen City, can better integrate fashion and life through the collision of nature and clothing. As a creative achievement of Shenzhen Nanshan lixiu Cultural District, the audience can feel the different natural fusion beauty as if they are in the forest, and also provide new creative inspiration for the designers present.

　　 "Original fashion": the firm and unshakeable way of lixiu fashion

With the popularity of some "shenpai" clothing in the world in recent years, the popularity of Nanshan lixiu Cultural District as China's original clothing industry base has gradually opened.

Since its establishment in 2007, Shenzhen Nanshan District lixiu fashion industry association has actively established an industry exchange and business cooperation platform for lixiu merchants, established an intellectual property protection center, and promoted the sustainable development of original clothing brands in the block. With the help of lixiu fashion industry association in Nanshan District of Shenzhen, more than 7000 merchants and more than 1000 independent brands in lixiu Cultural District have obtained fertile land for free growth and have been able to focus on design and fashion industry.

"Originality" and "quality" are always the core spirit of original brand of lixiu. At the 2020 lixiu Fashion Fair, more than 20 designer brands of "23 + 1" Tairong original center made their debut collectively. On an unprecedented scale, they built an original concept brand hall with great charm and personality for the original brand of lixiu, and showed the fruitful achievements of original clothing in lixiu Cultural District in recent years with more investment and confidence.

The market combines a high-quality forest exhibition area with a nightscape and a trendy playground that suits the tastes of young people. The combination of romance in the day and the full tide flu at night make it possible for young people who come to the fashion fair to stroll for a full day. The hot flow of people, let the lixiu trend market overnight out of the circle, become a network red card.

　　 "New mode of block": the first time to create online and offline synchronous Exhibition Tour

This activity is the biggest profit giving activity of the year. Consumers can not only buy directly off-line, but also participate in online activities to enjoy the biggest discount of the year for the original clothing brands of dalixiu.

In the era of Internet development, the traditional original clothing is also gradually developing new retail. In order to meet the current consumption habits, the market has for the first time created a "new mode of original clothing street" with online and offline synchronous exhibition. The association invited dozens of well-known anchors and more than 10 live studios of sweetheart to participate in the association. Combining with mainstream media and new media, the association broke through the regional limitations and promoted Shenzhen design culture in a multi-dimensional and deep-seated way throughout the country.

In the trend of consumption upgrading and national trend, modern young consumer groups have stronger consumption consciousness and taste, and the emergence of original designer brand can meet the aesthetic consumption demand of personalized era of users. With the support of the new retail live broadcast form, the sales conversion rate of traditional clothing market has been greatly improved. The style story and design concept behind the original brand also make the live broadcast more original content ability and attract more fans.

During the fair period, Shenzhen Nanshan District lixiu fashion industry association held a selection of the most beautiful online celebrities during the same period. Through the joint participation of businesses and consumers, online and offline, the most popular online celebrities who participated in the lixiu trend fair were selected.

　　 "Happy life": lixiu fashion market innovates the way of happy life

Different from the previous fairs, the 2020 lixiu trend fair, which is committed to creating trend creativity and promoting the concept of happy life, has a more "life atmosphere". In addition to being good-looking, fun is also essential in the lixiu Cultural District of Nanshan District, where the trend fair is held.

As the gathering place of creative ideas, Shenzhen Nanshan District lixiu fashion industry association has invited creative resources from surrounding areas for the first time to jointly create an original characteristic market. With vigorous creativity, we can open up a new way to enjoy modern life.

With the "garden fair" as the main line of the fashion market, after experiencing the online red clock in point, each guest can also buy a variety of interesting original handmade accessories, shoe bags, etc. in the characteristic market, so that the guests can get more extraordinary joy.

In the past, lixiu clothing has always taken creating high-end original brand as the development benchmark. Through this lixiu fashion market, Shenzhen Nanshan District lixiu fashion industry association promotes the development of China's original with a larger pattern, and makes new attempts and contributions to the cultivation of original cultural soil.

Compared with the traditional fashion show, Shenzhen Nanshan District lixiu fashion industry association is at the forefront, taking the lead in integrating fashion industry with cultural and creative industry, promoting the development of cultural creativity in Shenzhen city. It also tries to attract and gather creative talents, radiate innovative ideas and cultivate cultural nourishment for Shenzhen with new creative methods.

This lixiu fashion market, with its new form, strong interaction and strong sense of science and technology, is an innovative move of Shenzhen Nanshan District lixiu fashion industry association to seize the great historical opportunity of "double zone driven" construction of socialism with Chinese characteristics pilot demonstration zone and construction of Guangdong, Hong Kong and Macao Bay Area, and accelerate the comprehensive transformation of Shenzhen's advantageous industry clothing industry to fashion industry.