YUEYE Brand: A New Chapter In The New Year

Outride, a Chinese light luxury fashion brand, has launched the IP co branded product "new God list: the rebirth of Nezha". It has made a bold breakthrough and subverted the tradition. It has given a new image and injected new energy to the classic symbols with the vigorous creativity of modern thinking and perspective. The upcoming release of "new God list: the rebirth of Nezha" will be released in the Spring Festival. Such a wonderful collision has gradually become the general trend of today's cultural trend. Innovation is the most valuable and attractive theme in this era.

"New God list: the rebirth of Nezha" will be released in the Spring Festival, a brand of Chinese light luxury fashion children- Outride YUEYE children's wear also launched the IP co branded product "new God list: the rebirth of Nezha", which combines the spirit core of Guoman and innovative fashion design. With a brand-new style of vigor, confidence and bravery, outride has delicately outlined the cool image of a new generation of teenagers, which has launched a stunning new year for the children's wear industry.

As another masterpiece of Guoman, "new God list: the rebirth of Nezha" uses modern industrial elements to restart the classic mythical image, deduces a unique new style of Oriental punk aesthetics, the story plot of which is full of blood, and publicizes the personality attitude of the new era. Outride children's wear takes this innovative style and attitude out of the circle.

Bold breakthrough, subversion of tradition, with the vigorous creativity of modern thinking and perspective to endow the classic symbols with new images and new energy, such wonderful collision has gradually become the general trend of today's cultural trend. Innovation is the most valuable and attractive theme in this era. "New God list: the rebirth of Nezha" is another demonstration of this kind of vigorous innovation.

Outride YUEYE X's new God list: Nezha's rebirth

Children's clothing industry enters the era of personality Aesthetics

Clothing is the portrayal of an era, but also the embodiment of personality and spiritual interest of a generation.

With the post-85s and the post-95s becoming parents, the improvement of educational background and the broadening of horizons naturally gave birth to a substantial change in aesthetic preference. The popularity of we media has greatly shortened the transmission path of popular culture and opened a platform for countless teenagers to show themselves. More and more teenagers begin to show themselves bravely, express themselves, and pursue different personality styles.

Outride is new

The popularity of "new God list: the rebirth of Nezha" makes Guoman see the various possibilities behind the new aesthetics and new styles. The release of YUEYE's co branded new products also opens a new chapter for China's children's wear industry, which is a leap in the aesthetic level of children's clothing design. Fenghuo wheel, fire spear, avant-garde graffiti and fashionable silhouette have subverted the traditional single and repetitive children's wear style. With the distinctive image of Nezha, YUEYE children's clothing is full of positive energy spirit of "youth power". Children's clothing has fashion and comfort, and at the same time, the values of "courage, perseverance, self-confidence and wisdom" are widely transmitted among young children. This comprehensive upgrading and innovation from the cultural core to the aesthetic style is a forward-looking embodiment of YUEYE's commercial perspective, and also a strong evidence that the domestic children's wear, represented by YUEYE, is moving towards a new stage of industrialization.

Towards branding and further subdivide children's wear market

By the end of 2020, Vietnam has officially launched the process of branding, starting a comprehensive brand commercialization strategy upgrading road based on 20 years of children's clothing experience. At present, Vietnam also has different styles of products such as Anmo Anmo, sotuoia sulai, bat bate, etc., which meet the needs of children's clothing in different scenes and ages with various styles, such as fashionable fashion, sports outdoor, fresh literature and art, urban leisure and so on.

At the same time, Yueyue has never ignored the accumulation of cultural core of products, and insists on exporting the brand spirit of bravery, perseverance, self-confidence and wisdom to the positive energy image of "youth power rising". From classic film and television IP co branding to large-scale children's fashion week shows, from the capture of popular elements to the interpretation of individual themes, the more we hope to continuously deposit the brand value culture with the help of rich and changeable fashion design, and lead the growth of a new generation of young children. At the same time, it also helps to further subdivide the domestic children's wear market and make contributions to the diversification and stratification of the market.

This time, the joint development of YUEYE children's wear and Guoman IP of "new God list: the rebirth of Nezha" not only propagates the classic myth image, but also makes full use of the Oriental punk aesthetic art style to deduce the wonderful combination of children's clothing fashion and Guoman culture, which reflects the unique cool culture of YUEYE as a children's wear brand, and also meets the needs of young people's self-expression, self-expression and self-expression To publicize the individual appeal of self. The innovative spirit and positive energy value conveyed behind it is just the core of YUEYE brand.

Outride YUEYE X's new God list: Nezha's rebirth

Create light luxury children's clothing, improve the industrial mode closed loop

In the eyes of Vietnam, China's children's wear industry has unlimited development potential, and the ultimate goal of the brand is to create a local light luxury children's wear brand and improve the closed loop of the entire children's clothing market industry chain. At present, Vietnam also has a retail network covering the whole country, and deeply arranges new retail formats, and comprehensively promotes the upgrading of brand business model from four aspects of products, channels, communication and brand differentiation.

In the future, relying on industrial big data, Vietnam will also establish an industrial laboratory with children's fashion trends and fabrics as the research core, launch diversified, stylized and personalized children's wear products precisely to meet the needs of the market, and gradually complete the construction of light luxury brand with the help of various forms such as press conference, CO branding and fashion week, so as to establish real quality for the domestic children's wear market Wind direction post.

This time, the launch of the new co branded series of "new God list: the rebirth of Nezha" is a new year gift for the majority of young people and children. It is believed that with the continuous development of YUEYE brand, the positive energy spirit of its rising youth power will also infect and accompany the growth of more teenagers and children.

Outride YUEYE X's new God list: Nezha's rebirth