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The "Freedom Land" Of The 2023 Spring/Summer New Product Conference Of Longqingxiang, A National Clothing Custom Brand, Was Successfully Held

2023/3/6 12:55:00 136

Under the endless background of blue sea, blue sky and waves, the national clothing custom brand Longqingxiang took the opportunity of the 2023 spring and summer show to launch its wings of freedom. With the models coming from both sides of the lighthouse and a set of breakthrough new clothes, the freedom force interpreted by Longqingxiang is beating on the hearts of the audience like waves.

On March 4, in the Qingdao Olympic Sailing Center, a landmark building symbolizing the exploration of nature with human power, the national clothing custom brand Longqingxiang 2023 "Freedom Land" spring and summer new product launch came, announcing the brand's new fashion attitude with a new launch site, and integrating more fresh, comfortable, casual and young elements while inheriting traditional culture, The new trend of clothing customization is led by the concept of "wear freely, wear more than one garment".

Remodeling Long Qingxiang's Persistence and Reform

At the end of the show, which is full of depth, is a shining lighthouse. The models wearing the new spring summer 2023 model come out one after another, like a beam of light above the dark sea, attracting attention.

This season's release is divided into two series - "integration, phase making" and "combustion, regeneration", which represent the design integration of multiple elements under the grand celebration of the national clothing customization brand, and regenerate the brand's new fashion of this season. The light and bright color matching indicates the hope for the future, and the delicate and simple shape represents the pursuit of my heart.

Auspicious textures and ingenious details, such as auspicious rabbit, dragon pattern, disc buckle, nail bead, are presented on the fine silk, soft pure wool, and smooth wool blended fabric, continuing the exquisite craftsmanship of the national clothing custom brand Longqingxiang, "single version, single version, single cutting, single cutting".

At the same time, the embroidery of dahlia, lilies and other handmade flowers and plants is full of fresh beauty, symbolizing the integration with nature. Combined with the brand's selected four season lightweight fabrics, the clothing reflects a sense of lightness and softness from charm to texture, and adapts to different scenes of life and work with comfortable wearing experience.

Long Qingxiang's 2023 spring and summer clothing style is also more casual and natural. The neat provincial division, smooth transition, comfortable and loose shape selection, and sexless design elements reshape the clothing silhouette, create a more inclusive and simple style, and with the wonderful interpretation of models, make people have a long aftertaste.

Freedom Long Qingxiang's design is unbounded

The past three years have made people's desire and pursuit for freedom more distinct. The theme of this season's national clothing custom brand Longqing Xiangda Show "Freedom" has profound implications, which is a true portrayal of the current consumer psychology.

Long term work at home makes it more difficult for people to completely separate work and life, keep working at any time in life, and also hope to get a more comfortable feeling in work. For this reason, the national clothing customization brand Long Qingxiang took the opportunity of "freedom" to innovate the concept of "freedom to wear and match, one garment to wear more", so that the traditional craft inherited for 500 years collides with modern fashion. The color refers to the international popular color system, and at the same time, the color palette of nature is taken, so that the elegant and bright are interwoven, highlighting the young vitality; In terms of style, it is more fashionable and casual. With more inclusive style design, it blurs the boundaries of clothing. Whether it is business, work, life, or leisure, consumers can easily switch scene states through different clothing.

At the same time, the theme "Freedom" also indicates that Long Qingxiang has entered a new realm. In the past, Long Qingxiang, who has inherited 500 years of history, has its own sense of historical seriousness, which is the underlying temperament and cultural label of the brand. In the process of moving forward, he seeks change and breakthrough, and pays attention to the spiritual pursuit and inner experience of current consumers. Long Qingxiang has always maintained a keen sense of touch, and is also redefining his brand attitude - freely and barrier free roaming between tradition and modernity, Look for a wider design space, not stick to the traditional calm and dignified, and promote the brand to be younger and more leisure oriented. It is always positioned as a bridge between traditional culture and modern life, which is an important step for the style experiment and brand practice of Longqingxiang, a national clothing customization brand.

Depth Take a clear step on the road of Chinese brand practice

In fact, we need not be surprised by the free exploration of this season's national clothing custom brand Longqingxiang. Longqingxiang's evolution has never stopped. From the theme of "Blooming Dunhuang" and "Fusion" in 2015, it shows the market-oriented operation of Chinese aesthetics; By 2019, the theme will be "seeking" and "reshaping", and "national fashion" will be used to build a new core of traditional time-honored brands; By 2022, the "Inheritance • Enlightenment" Great Wall show will export the magnificent charm of Chinese beauty to the world; In 2023, we will explore the "freedom" in Qingdao Olympic Sailing Center at the junction of the sea and the sky. The change attitude and endless vitality of the national clothing custom brand Long Qingxiang are the essential reasons why consumers always follow the brand footsteps.

Long Qingxiang's footsteps have made clear footprints on the historical road of Chinese clothing brand practice. How can a century old brand adapt to the contemporary market in the context of preserving brand genes? How can Chinese brands go global on the premise of adhering to local culture? This is a topic that Chinese clothing brands always face. Longqingxiang, a national clothing custom brand, has given a valuable answer with practice.

Based on the Chinese clothing civilization, taking the 500 year history and culture of the brand as the core, and adhering to the traditional handicrafts and intangible cultural heritage skills, we boldly try the new trend of thought that collides with the pattern, fabric, color, decorative design and fashion art, so that consumers' spiritual pursuit and inner experience become the guide of brand reform, At the same time, the brand power is used to feed back the energy of consumers' self exploration and achieve "live inheritance".

Today, the national clothing customization brand Longqingxiang is sticking to the tradition and gradually exploring the way of brand rejuvenation transformation. Through the transformation and expression of traditional culture, design empowerment, and aesthetic presentation, it continues to promote the creative development of the brand and leads the new fashion and new fashion of clothing customization. Innovation driven development, continuous improvement of core competitiveness, and comprehensive promotion of national clothing customization brand.

On the show, Longqingxiang, a national clothing customization brand, and Textile and Clothing Weekly, a magazine of the China Textile Industry Federation, jointly unveiled the brand, reached a "chief strategic partnership" relationship, and launched a series of reports on "Borrowing 500 Years Again, a Journey to the Roots of Chinese Clothing Culture".

When the big show ended, the audience came out in turn, and the beauty of costumes and the voice of freedom still reverberated in people's minds. During the interview after the show, several heavyweight leading guests expressed their own feelings:

Yan Yunyun, General Manager of Beijing Dadehe Longqingxiang Garment Co., Ltd.:

Longqingxiang, a national clothing custom brand with 500 years of cultural heritage and intangible cultural heritage skills, has always maintained a keen observation of the market. In 2023, people will be more eager to get rid of constraints and get close to nature. Therefore, the theme of this season's release of Longqingxiang is "freedom". By breaking the single use and design boundaries of clothing, we can find the yearning in everyone's heart. While keeping close to modern life, Long Qingxiang has always adhered to the development of traditional culture, integrating history into modernity and letting tradition go deep into fashion, which has become the shining point of the brand.

Xu Feng, Deputy Director of the News Center of China Textile Industry Federation and President of Textile and Clothing Weekly:

Longqingxiang, a national clothing custom brand, has a long history. Its corporate culture and clothing design reveal a deep understanding and pride of China's history, which itself is the continuation of China's excellent traditional culture. The chief strategic partnership between Textile and Garment Weekly and Long Qingxiang is worth looking forward to. Let's work together to build brand image, export culture, and make joint efforts on the way of promoting traditional culture and exploring inheritance.

Zhao Yabin, Deputy Secretary General of China Garment Association and Secretary General of Customization Professional Committee:

It can be seen from the previous press conferences of Long Qingxiang that the brand has not only achieved the "living inheritance" of traditional culture, but also conducted in-depth self exploration for consumer needs, thus radiating endless vitality. Therefore, as a national clothing custom brand, Longqingxiang has become a recognized inheritor, inheritor and pioneer of traditional culture in the clothing industry.

Chen Wen, President of Beijing Time honored Brand Association:

As an outstanding representative of Beijing time-honored brands in the clothing industry, Long Qingxiang's announcement of the location of Qingdao complements each other. Through Qingdao, an international fashion city, the brand has demonstrated and spread Chinese clothing culture to the world, which is also a step for time-honored brands to go global. It is sincerely hoped that Long Qingxiang will consolidate his foundation, cultivate his talents, keep integrity and innovate while developing rapidly, so as to realize the double "out of the circle" of intangible cultural heritage skills and cultural core.

Long Qingxiang's customer representative Wang Xisheng:

I appreciate the pursuit of Longqingxiang brand with Chinese traditional clothing culture as the core, which has formed a high degree of convergence of clothing and internal spirit of "beauty of things, beauty of people, unity of things". At the same time, this season's new products of Long Qingxiang have also achieved the goal of "free wear and more clothes", which meets everyone's diversified needs for wear and clothing. All kinds of innovations are not only philosophies of a better life, but also exploration of aesthetic implications.