The Press Conference Of "Weaving Love Action" Public Welfare Project Was Held In Beijing

The "Weaving Love Action" public welfare project press conference and the "Weaving Love Action · Dating Genius Mothers" public welfare fashion show of China Fashion Week were held in Beijing recently. The event was sponsored by China Garment Association, China Garment Designer Association, Textile Light Science and Technology Education Foundation, and supported by China Women's Development Foundation.

The sponsor of the event introduced that the establishment of the "Weaving Love Action" public welfare project will give full play to the resource advantages of the Textile Light Foundation and the textile and clothing industry. Relying on the China Women's Development Foundation, it will provide care for families in distress through the implementation of the "Weaving Love Health Package", and carry out family education and healthy life advocacy, while carrying out the inheritance and protection of traditional handicraft culture, Through diversified cooperation and empowerment, more enterprises can help rural revitalization through products, promote the virtuous circle of public welfare projects, and jointly weave a blueprint of love with a needle and a thread to help rural cultural revitalization.

Dong Kui, secretary-general of the China Women's Development Foundation, said that the development of the textile industry has always been inseparable from the contribution of "women's power". The launching and establishment of the "Weaving Love Action" combines the resource advantages of the two public welfare brand projects of the Foundation, "Mother's Postbag" and "Genius Mother". It is a cross-border linkage between the textile industry and women's charity. He hoped that through this innovative cooperation, Tell the story of "Weaving Love" well, spread the good voice of the project, and help more women to become the writers of the times and the dreamers.

At the press conference, Li Ning (China) Sports Goods Co., Ltd., Boxihe Outdoor Sports Group Co., Ltd., Guangdong Qiyue Future Technology Co., Ltd., Beijing Qingshan Baishi Garment Group Co., Ltd. and other caring enterprises donated materials worth more than 21 million yuan as the first group of enterprise representatives participating in the "Weaving Love Action".

Chen Dapeng, Vice President of the China Textile Industry Federation and President of the China Garment Association, called on more caring enterprises in the textile industry to actively participate in the "Weaving Love Action", hoping that through systematic and diversified thinking to carry out the operation, it can not only realize the public advocacy of women's healthy life, promote the rapid and effective development of traditional intangible cultural heritage, but also through the resources of the textile industry, It has contributed to promoting the development of local economy, accelerating the systematic protection of textile intangible cultural heritage, carrying forward the excellent traditional Chinese culture, promoting the construction of social responsibility of textile enterprises, leading modern fashion life, and helping rural revitalization.

During the 2023 China International Fashion Week, the "Weaving Love Action · Dating Genius Mother" public welfare fashion show was specially presented on the third floor of the fashion corridor of Beijing 751 Park. Inspired by six intangible cultural heritage handicrafts of the "Genius Mother" Dream Workshop - Qiang embroidery, maple dyeing, red embroidery, tin embroidery, Miao embroidery and Xilan Kapu, it shows the beauty of the integration of non genetic handicrafts and modern fashion.