Industrial Foundation: Cotton Is An Important Support Point Of The Industrial Chain Supply Chain

How long can one cotton string together? In the exhibition area of "Healthy Life Chain" of the first China International Supply Chain Promotion Expo (CCIF), the booth of Robust Medicine told the story of a cotton "past and present".

The first Chain Expo was held in Beijing, with the theme of "Linking the World, Creating the Future Together", and set up five industrial chains and supply chain service exhibition areas, including smart car chain, green agriculture chain, clean energy chain, digital technology chain, and healthy life chain. China Health Group, a big health enterprise, participated in the exhibition as a representative enterprise of the healthy life chain with the double brands of "Winner Health Care" and "Purcotton Cotton Age". During the exhibition, Robust Healthcare and China Exhibition Group jointly held the signing ceremony of the second Chain Expo cooperation intention, and said that as the chain owner, it will continue to promote the development of China's cotton industry chain.

Li Jianquan: "One Cotton" Creates a Healthy Life "Win win Chain"

"Cotton has a strong vitality and 7000 years of planting history, which runs through the course of human development and also promotes social progress. Today, cotton, as a natural fiber, has unique economic value and ecological value." Li Jianquan, chairman of Robust Medical, and founder of the cotton era, at the forum segment of the conference "Big health, big trend, new power, new opportunities", He delivered a keynote speech, introducing that over the years, the Robust Group has made the cotton industry chain form a virtuous supply chain cycle through scientific research cooperation breeding, production strength improvement and innovative product research and development, which has helped Xinjiang's cotton planting area increase by 53% from 2008 to 2022, turning dry and barren land into an arable oasis.

The economic development is interlinked, and the industrial chain supply chain is an important support point. It is reported that Robust Group has integrated the upstream and downstream of the industrial chain and created an "industrial chain extending from cotton". Through the integration of R&D chain, manufacturing chain, circulation chain and service chain, it has promoted the win-win of the upstream and downstream of the industrial chain.

Li Jianquan introduced that in the R&D chain, the cotton era and the State Key Laboratory of Crop Genetic Improvement of Huazhong Agricultural University jointly established a cotton research institute to participate in the development, cultivation and improvement of cotton varieties; "Manufacturing chain" cooperates with more than 100 production enterprises to realize commodity transformation of cotton; It has built a trade network covering more than 110 countries and regions, 5000 hospitals, 150000 pharmacies and more than 400 stores in the cotton era.

"At the downstream of the industrial chain, we strive to promote the multi-dimensional extension of the individual healthy consumption concept chain expo to social health and environmental health, actively expand the market through high-quality brands and products, and then continue to take user demand as the guide to 'one cotton to the extreme', and continue to achieve product innovation," Li Jianquan said.