[Listed Enterprise] Special Step International Released Its Business Operation Status In The First Quarter Of 2025

On April 17, Beijing time, the Hong Kong listed company Tebu International Holdings Co., Ltd. (1368) released an unaudited announcement on the business operations in mainland China in the first quarter of 2025. As of March 31, 2025, the sales of the main brands of Special Step in the first quarter had achieved a "year-on-year growth in the number of units", and the retail discount level remained at a discount of 7% to 7.5%.

The sales of Sokoni, a brand acquired by Tebu International, increased by more than 40% year on year in the first quarter.

In addition, according to Tebu International's 2024 annual report, the revenue from continuing operations increased by 6.5% to 13577.2 million yuan (2023: 12742.9 million yuan), and the gross margin reached 43.2% (2023: 41.8%). The Group's operating profit from continuing operations increased by 9.3% to RMB1965.5 million (2023: RMB1798.0 million). The profit attributable to the holders of ordinary shares of the Company reached a record high of 1238.4 million yuan (2023: 1030.0 million yuan), an increase of 20.2%.

Up to now, Tebu International has three profitable brands, including Tebu's main brand, Sokoni and Mile, all of which have unique attributes and have a certain position in the running market.