Four Aspects Of The Sales Terminal Store

Let's look at a survey from a sales terminal store.

The first store: the number of 100 customers entering the store is 10, and the rate of 100 customers entering the store is 30%, the daily average traffic volume is 40, the guest price is 500 yuan, the main problem lies in the display of windows and products, and the essence is the problem of store image.

Second stores: the number of 100 customers entering the store is 50, and the rate of 100 customers entering the store is 20%, the average daily traffic volume is 120, and the guest price is 500 yuan.

The third store: the number of 100 customers entering the store is 60, and the rate of customers entering 100 stores is 15%, the daily average traffic volume is 70, and the guest price is 450 yuan. The main problem is that the turnover rate is too low, and the essence is personal image, sales skills and service attitude.

Fourth stores: the number of 100 customers entering the shop is 65, and the rate of 100 customers entering the shop is 45%, the average daily passenger flow is 70, and the guest price is 250 yuan. The main problem is that the sale of valuable items is essentially sales skills and product knowledge.

Fifth stores: the number of 100 customers entering the store is 70, and the rate of 100 customers entering the store is 40%, the average daily passenger flow is 20, and the customer price is 300 yuan. The main problem lies in the fact that the location of the store is actually good service and good sales skills.

The above data analysis shows that the situation of the 5 stores is different, and there are more or less some problems, which are summarized in 4 main aspects.

First, image;

Two is the service aspect;

Three, sales;

The four is product aspect.

What is the impact of these aspects on our sales?

First of all, if our terminal image is good, it will attract more customers.

Second, only when a customer enters a store, can he provide service to him. Good service attitude gives customers a good impression, a relaxed shopping environment, and customers are certainly willing to stay and see our products and listen to our presentation.

Third, if customers really want to stay, they can sell their products only if they use skilled sales skills.

Fourth, we understand the product and have a wealth of product knowledge, so that we can buy products better, buy value for money, even value for money.

The four aspects are interrelated and progressive, which is exactly the four basic training necessary for store sales.

Four aspects of sales terminal stores