Christmas Comes: Clothing Sales Promotion "Kill"

December 23rd hearing

Brand store Christmas Day push "spike"

At present, the festivals in Guangzhou's major shopping malls are full of flavor, Christmas trees, lighting and so on.

But most of the brand stores have not begun to "reduce", the discount rate generally reached only 30 percent off, 20 percent off and so on.

However, according to the reporter, with the coming of Christmas, large-scale promotional activities will be launched.

Friendship will be held in the times store around Christmas time, and the sales promotion will be launched in shopping malls such as Guang Bai and Xinguang department stores. Sales are expected to increase by at least 30% this Christmas.

In addition, most brand stores will launch year-end promotions around Christmas.

It is understood that in Tianhe, Zheng Jia, Guang Bai and other shopping malls are sold several clothing brand stores, will launch 50 percent off promotional activities on Christmas day.

Moreover, some brands also follow the "spike" approach, only on Christmas day, that is, 25 days to launch 50 percent off ex gratia activities, "overdue restoration of the original price."

At some local consumption forums, many shoppers have gone ahead to some brand stores to make a "style reservation" and are ready to take direct payment on the 25 day.

Wholesale market, new year, dense goods

The reporter visited several wholesale markets near the railway station. In the wholesale market of Hui Mei Qing Xin clothing, the owners of many wholesale stalls on the first floor said that during the period after new year's day and before the Spring Festival, there will be large scale winter goods in the wholesale market.

Since the beginning of February this year, many garment factory workers will return to their homes in January 15th, and garment factories and accessories processing factories will be closed down.

After a year, the workers return to the city and return to the factory for some time. The factory also has a "buffer period" after the year.

Because "we are going to start selling spring clothes in the next year, we have to catch up by the middle of January, so we must clear some of our winter stock," said Chen Shu, who has been in the garment industry for more than 20 years in Liuhua garment market.

Therefore, the wholesale stalls of many shops will be vigorously cleared after new year's day, and customers can seize the opportunity.

Similarly, many garment factories will enter the season of sampling clothes and tail goods after new year's day. There are many smart consumers on the Internet, who have said that they can't miss them. Seize the time to collect the address of clothing, shoes and hat factories in Panyu, Baiyun and Haizhu.

Experts comment: next spring will also rise.

Chen Shu, a Shantou native who has been in the garment industry for more than 20 years in Liuhua wholesale market, told reporters that the price of winter clothing this year is obviously higher than in previous years.

The same brand, similar version and the same material coat, sold around 1000 yuan last winter, this year generally rose to around 1500~1800 yuan.

"Because of the increase in raw material prices and the increase in labor costs this year, the price of winter clothing has risen by more than 30% over the past year."

Chen Shu said that with the current raw material price and labor cost, the retail price of spring clothes will definitely increase next year.

"We have factories, and we can't keep costs down," says Chen. He has his own garment factory in Panyu, because the wages of the workers have been raised, and the price of the garments is likely to be about 20% higher than the same period in previous years.

And some of them do not have factories, but also through the factory processing, pportation, wholesale and other retail outlets in the retail market, clothing prices will be more obvious.

"Next year's clothing trade may be even more difficult."

Chen Shu told reporters that the increase in the price of cheap export garments will affect the number of orders due to higher costs.

"In the past, we earned only one or two yuan for each garment, but we rely heavily on it." but the price increase will turn foreign merchants to some new processing areas such as India and Vietnam.