Hongkong Snow Bamboo Group Is Leading The New Trend Of Chinese Fashion Underwear.

From China

It is reported that the XueZhu has been strong in the CHIC2011 women's wear hall. It is the only fashion underwear brand that has been stationed in women's Wear Exhibition Hall in recent years, breaking underwear.

Today, knitted underwear is becoming more and more neglected.

XueZhu this exclusive strong entry into the women's wear hall, formally announced snow bamboo fashion underwear into the fashion field, in the product design, product function inherited the design style of women's wear and men's clothing, in the terminal image, product display also approached the women's clothing brand, extend and supplement the product line of women's wear brand, provide consumers with one-stop quality service.

Xuezhu brand was founded in 1991, successively won the title of "China famous brand" in 2007, and won the honor of "China famous trademark" in 2009.

With a keen sense of fashion, he pioneered the vanguard concept of "fashion underwear and underwear wear" in China.

Adhering to the "simplicity, fashion, taste" brand style, leading the trend of Chinese fashion underwear.

For China's middle and high-end consumer groups, business people, fashion white-collar and other high-income groups as the main consumer group, aimed at positioning with more valuable features to meet the high quality demand of Chinese fashion underwear.

Under the trend of fashion globalization, XueZhu is the main designer of Italy design master Erica P, who is known as the "face and face" and "versatile".

P Erica served as the main design of high-end brand "MISSONI", "KOWA" and "VOLVORETA", and displayed her works in Madrid "Cibeles" exhibition and Paris "Louvre" cocktail party celebration.

Italy, France, the United States, Spain and other high-end women's brand design concepts and sophisticated fabrics and snow bamboo fashion underwear integration, to create an international style of Chinese fashion underwear brand.

In 2010, Xue Zhu invited Professor Yang Qibin, chairman of the Hongkong Designers Association, as a consultant for snow bamboo commodity design. He hired professor Wang Xiangsheng, a famous marketing expert in Hongkong, as a brand strategy consultant to join forces.

On the basis of quality building, we introduced the top European fabrics, and developed a variety of functional fabrics with Japanese well-known fabric manufacturers. They are meticulous in their workmanship, strive to pursue the high-end taste and unfettered brevity experience, and strive to build "the first brand of Chinese fashion underwear".