Fast Fashion Bag Quick Sale

200 new models a week!

This speed is also amazing in the fast fashion world.

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W.B=Walter Brennan

B: to open the Mbaobao home page, the most attractive thing is super low.

W.B: it is very important for the supply chain to be firmly controlled.

Of course, huge sales volume is also important.

Mbaobao has large wholesale businesses and franchising businesses both online and offline.

In fact, I think the cost performance is not cheap, but the details should be reflected in high value-added, such as design itself, cortex and metal parts.

B:Mbaobao is a fast fashion bag.

B: behind such a huge product base, what kind of design and development team is needed?

How do they divide their work?

W.B: our design team currently has a total of 35 designers, 7 of whom are buyers.

In addition, we have recently set up an independent "in-house" design team, led by the chief designer who has just joined Mbaobao.

Moore graduated from the New York Fashion Technology Institute "fashion leather and shoes design technology" professional, he worked for CLINE, also has his own brand name, and released in New York fashion week.

Jamie Moore is the first independent high-end product line of Mbaobao.

We plan to launch this brand in Beijing in October this year, and there will be a grand fashion show.

B:Mbaobao has been adding "foreign aid" lately, and you are one of them.

What do you think of China's B2C e-commerce website?

Ye Haifeng, CEO of W.B:Mbaobao, has been engaged in foreign trade luggage and packing industry for many years. He founded Mbaobao from Taobao shop, and later established an independent B2C website.

In 2010, Mbaobao total

B: you have landed in the Japanese market.

What's the difference between mbaobao.co.jp?

W.B: the Japanese website was officially opened in late July. At present, most of the styles on the website are the same as those on Chinese websites.

We need to take some time to observe the sales situation of the website and analyze the preferences of Japanese customers.

In the future, some products may be designed according to their needs. Of course, this is also for China.

B:Mbaobao also has branch offices in Venice, Italy. What practical role does it play?

W.B: as a matter of fact, as early as the establishment of the company in 2007, we won the 100 thousand euro stake in Italy's luggage and brand brand, which brought many Italy designers and leather suppliers to Mbaobao.

Now, our European luggage research center in Venice is equivalent to a liaison office, working with local designers and factories.

The upcoming high-end line Jamie Moore uses Italy's leather and other materials.

We have also introduced some high-end Italy Bag Brands, such as Sapaf, which was founded in Florence in 1954.

B: so the goal of Mbaobao is to enter the luxury bag business.

W.B: we don't want Mbaobao to be just a "fast fashion" shopping website.

B: is there a parity shopping website like Mbaobao in the US?

W.B: there are many websites that can buy cheap bags in the United States, but there are also websites that sell special packages. However, such websites sell mainly high-end bags.

B: does this mean that the United States will be a potential market for Mbaobao?

W.B: actually, we already have a bag sales website in the United States, but it's not called Mbaobao.

Because this website is our partnership with others, not only selling Mbaobao's existing brand, but also some bags in Italy and other places.

In the future, we really intend to push the Mbaobao model to the US market.

But before that, we will introduce some American luxury Bag Brands to China.

B: the "fast fashion" brand is popular, but now it is often challenged by "no environmental protection".

What's your opinion?

W.B: I think this query is more about the clothing industry, not the bag industry.

Customers buy more clothes every year than they buy bags.

Although disposable bags are the same as any other consumer product, they will be wasteful and not conducive to the environment.

But as accessories, bags are easier to match than clothes, so they are more frequently used.

In addition, old bags are easier to circulate than old ones. In other words, second-hand bags are more acceptable to most people than second-hand clothes.

For consumers, donating or rebuilding or reusing things that they no longer need or no longer use can contribute to environmental protection.

B: as you said, bags are more durable than clothing. People will not buy bags as often as they buy clothes.

Is the concept of "fast fashion" really established in the bag industry?

W.B: in any fashion field, the latest design, fabric and color can always ignite customers' desire to shop.

Although bags are long life, fashion is very short-lived.

B: what do you think of the future of the bag Market?

W.B: in China, with the increasing disposable income of consumers, the demand for more fashionable and expensive bags will surely increase, especially in bags.

Like Prada, Gucci and Coach, these Chinese bags are booming in recent years.

Moreover, the passion for bags is not limited to women, but also to men.

Recently, I read a report that Asian men accounted for 45% of the sales of bags.

This number surprised me, because in Europe, male bags only account for 25% of the total sales volume, while in the United States, this figure is only 10%.

The opportunity is unprecedented, so we are very optimistic about the future of the Asian bag market.

B: while pursuing internationalization, will you consider expanding the product area?

W.B: No, we concentrate all our energy and resources on bags, because this is our sole strength.

Moreover, unlike clothing and shoes, bags are not distinguishable from size. Looking at pictures is intuitive enough for online shopping.