"Xintang South Textile" Embarked On The Road Of Differentiation And Characteristic Management

Zhejiang Xintang South Textile Co., Ltd., located in Xu Cun town, Haining, Zhejiang, is now getting better bedding. 1 bedspreads and 2 pillows are sold for more than 30 dollars. The products are not only exported to Turkey, Spain, Portugal and other countries, but the order production is also scheduled for next April.

This "1+2" product is called jacquard imitation quilted embroidered bedding, which not only has the characteristics of jacquard fabrics, but also uses imitation quilting and embroidery technology.

According to Ying Lei, at the end of last year, the company invested 1 million yuan in the development and design of the product. After more than half a year's research and development, this product was just released at the China International Home Textile Exhibition held in August this year. It was seen by Turkey businessmen and ordered 9500 orders, with a total of about 300000 dollars.

Then, at the Canton Fair in late October, customers from Portugal were deeply attracted by the "1+2" product and placed an order of $600 thousand.

At the same time, from Beijing, Shenzhen and other places.

According to Hong Lei, it is estimated that the company's exports will exceed US $2 million in 2012.

At present, hundreds of varieties of bed products have been newly developed in Xintang South Textile. In order to keep the product ahead of the market, the company is developing new varieties of bedding and is now entering the stage of color matching.

It is understood that Xintang South textile will also design and innovate products packaging, flower design and other aspects.