"Cold Spring Storm" Brings "Little Spring" To Garment Enterprises

However, it is this "cold wave storm" that unexpectedly brought some Chinese garment enterprises to a "little spring".

A lot of cold and warm products export enterprises in Shishi suddenly received many urgent orders from Europe.

In the past few days, many clothing companies have found that they are working overtime to ensure that these European orders are done on time.

"Cold current in Europe" brings orders to come in all directions.

"At the beginning of ten this year, we have received more than 10 orders, which is unexpected."

Mr. Lu, deputy general manager of a clothing foreign trade company, said that the company is mainly engaged in

Not only did this clothing and foreign trade company, after the Spring Festival, worry about the order, but also the factory director, Ben Hao, who was worried about the order.

"The original order for 2012 should be signed now, but this year is different from previous years, and it has been booked by the end of 2011."

This year's orders are not only early, but also nearly 15% higher than the previous year, Zhang said.

At the same time, for enterprises, not only because of the "European cold current" and the increased number of foreign trade orders, the domestic sales situation has also been rising for a long time due to climate factors and continuous research of the trend of enterprises.

Mr. Sun, director of marketing of a clothing enterprise, said that the weather is quite special this year. People usually feel that they will enter spring directly after the Spring Festival.

No fear of high cost, no fear of order.

The price of raw materials is high, the appreciation of RMB keeps rising, the cost of labor is rising steadily, and the European debt crisis has made overseas consumption power shrink. This makes the labor intensive clothing enterprises more and more sad.

Luo Longdong, deputy general manager of Shishi Xinjian clothing, told reporters frankly that these are secondary.

"The price of raw materials increases and the cost of labor increases, so we can pfer costs. The European debt crisis also needs to be dressed, but the demand will be relatively small."

"There is profit in the form of orders, which is the accepted truth in the industry."

Insiders pointed out that the failure of enterprises is not due to the inefficiency of profits, which has both the causes of their own business management and unexpected accidents, but it is still decided by orders.

"Businessmen do business in business and do not lose money in business, all in pursuit of maximizing profits."

This person gave the reporter an account. He pointed out that a small processing garment enterprise would calculate all kinds of cost accurately and accurately in the process of receiving orders. The order of a pair of trousers was forty yuan, and 500 thousand pieces were processed in one year.

Break the curse of "relying on heaven"

For a long time, most garment enterprises have designed clothes for six months in advance, and then have a spring, summer or autumn and winter ordering meeting. Finally, according to the choice of agents or foreign purchasers, a large number of garment styles are decided.

However, clothing enterprises and agents do not have sixth senses, nor can they have foresight. Who is not sure what the climate will be after half a year? For this reason, insiders pointed out that for garment enterprises, accurate and early grasp of climate change can decide the future of life and death.

Then, can we turn "relying on heaven" to "eat with the sky"? There is a "one effect" theory in the economic circles, that is, when the temperature changes at 1 degrees, the sales volume of commodities will change greatly.

As for how to eliminate the impact of climate change on enterprises, the industry has provided three suggestions: first, according to the characteristics of climate change over the years, the product category of each season should be focused, and the corresponding product proportion should be adjusted according to whether there is warm winter phenomenon, whether excessive rain or whether the summer days are extended or not.

Two, we should change the consumption habits of customers based on climate change, pay more attention to the design concept of humanization and comfort, such as adding more functional requirements to clothing, such as moisture absorption, sweat perspiration or windproof and waterproof.

Three, it is necessary to establish the information of climate and temperature changes in main markets throughout the country and conduct early-warning operations, such as the seasonal adjustment of product listing bands according to the difference between North and south.

Therefore, for the clothing industry, enterprises or industry organizations should set up an early warning mechanism to remind enterprises to pay attention to the impact of climate change on the industry or market, so that enterprises can make early adjustments in product mix to achieve agile production and minimize losses.