The Successful Brand In The Clothing Market: The Leader And Practitioner Of China'S Garment Industry

The uncertainty in the Chinese market is scratching its head.

Intractable, diversity, diversity and high growth are the comments of Roland Begg, a world-famous strategy consulting firms, on the Chinese market.

Since its employment, the author has been paying close attention to and continuously studying the Chinese local mass consumer market. In the future market development, the ability of "screening" determines the uncertainty and trend of the market. What it embodies is value for money and value for money.

Market performance of different brands

For China's clothing industry, large scale

It has always played an important role.

This is the basis for the consumption of Chinese clothing, which reflects the clothing consumption of most Chinese people.

Fashion ladies

In recent years, with the international famous fast

The Chinese clothing brand is also following up the study, but the author believes that the successful brand in the garment market is the first practitioner of the rapid response of China's garment industry.

The wholesalers who grew up from the stalls, grasped and manufactured a fashionable clothing in the market with a keen market sense of smell.

Their intuition is innate, and the driving force of survival has trained their amazing rapid reaction mechanism. In today's commercial retail brands, there are many excellent brands that have evolved from there.

The popularity and grass-roots nature of Chinese brands determine the characteristics of market diversification and uncertainty.

And enter the Chinese market.

Brand brings another market performance.

Besides some irrational supporters of some new rich people, some people begin to truly appreciate the "gold content" of luxury goods.

This "gold content" is partly embodied in the design expression of technological content, for example, many high-end brands sell "lines of clothing", "smart temperament" and "elegant products".

The design meaning of luxury brand is often greater than the style change itself.

Of course, compared with luxury brands, the middle brand is the most changeable and the most market place in the market segmentation brand.

"Segmentation" provides consumers with unlimited selectivity, and consumers learn more "comparison" and "recognition".

In the future market development, the ability of "screening" determines the uncertainty and trend of the market. What it embodies is value for money and value for money.

UNIQLO provides an example for our brand. In its most successful category design, we can see that we should design inexpensive clothes with the concept of expensive clothes.

Its fleece series and ultra-thin down garment series provide good accumulation for the brand core value, and create brilliant sales performance. It seems that no design is actually intentioned, and it is a hard work.