Brand Big Shop Should Pay Attention To Innovation Ability And Cultural Connotation

Disputes among major brands are concentrated on preemption.

To enhance visibility and

Up.

But the pressure brought about by this is obvious. At this time, enterprises must work hard to train excellent managerial talents and sales personnel.

International clothing brands and local clothing brands need a lot of excellent talents to manage the shops in an all-round way. This is also the key to profitability.

However, it is not only large stores that can set up brand image to attract the attention of target consumers, and ordinary stores can do likewise.

By creating a series of products with distinct themes, the store can also make customers reluctant to return by virtue of effective and distinctive management.

The salesperson needs to study the professional knowledge of the product carefully and try on the new product before he can understand the characteristics of the product and the problems encountered by the customer.

The store manager should establish a tacit relationship with his staff and distribute the work reasonably so that the staff can perform their duties.

A small shop must have its own culture and its own unique characteristics.

Close to customers through product culture promotion activities can make repeat customers and VIP customers more and more.

To achieve the successful operation of a large store, it is necessary to set up product development and supply chain integration capabilities of large stores, as well as strong product management capabilities and complete operational team reserves.

In recent years

In the key markets, there are many big shops, but the scale of expansion and the pressure of overall performance growth are becoming more and more serious. When developing more high-quality new stores in these cities is very difficult, we should start with improving the sales performance of single stores to improve the profitability of single stores and enhance the overall operational efficiency.

According to the relevant data, the Ping Bang store has a flat effect of 22 thousand yuan, with a flat effect of 18 thousand yuan. There is still a big gap between ZARA and UNIQLO's international brands of 50 thousand yuan.

In fact, after recognizing this problem, the United States began to make adjustments, and the shop plan in 2012 was very prudent.

According to Metersbonwe media Commissioner Tan Weiping, this year, the United States store growth plan fell from 30% in 2011 to 5%~10%, and the focus will also be shifted from store expansion to store efficiency.

Improving the efficiency of terminal stores is the most important factor for the development of big store models.

However, this is a systematic project. It should start from many aspects, such as shop location, commodity management, retail operation and so on.

In addition, effective commodity planning and management is also the core step to enhance the efficiency of large stores, because large stores need richer and more innovative product portfolios.

Large shops usually have special product lines, but because the number of flagship stores is limited, the volume of products for special products is relatively small, which can not play the scale effect of production, which has virtually increased the marginal cost of large stores.

Opening a large store is an important means to establish brand image, and the brand's innovation ability and cultural connotation are the key to resonating with consumers.

In the clothing industry, the cultural connotation and design quality of the brand is an important factor affecting the clothing marketing. The design style of the product determines the acceptance and love of the target customers.

The design idea and cultural connotation of a brand are the media to attract consumers and dialogue with consumers. Consumers are satisfied with the cultural atmosphere by appreciating the design.

And to accurately express the voice of consumers, and at the same time distinguish from competition, they only rely on differentiated brand design concepts, so as to improve the added value of products, and finally win the recognition and favor of consumers.