Men'S Counterattack: Disagree With Economic Recession

< p > under the environment of economic recession, the organizers of Pitti Immagine Uomo (Italy Florence International Men's Wear Exhibition) issued a statement recently: "the future of men's clothing industry is very good without any mention."

At the press conference, Gaetano Marzotto, chairman of Pitti Uomo, said: "we went through a difficult period in 7, 8 and September of 2012, and there are great opportunities for Japan, Korea and Indonesia in October. This is also the most promising market."

Marzotto also points out that the former Soviet Union, northern Europe, the Middle East and China are the most attractive brands.

In addition, he added: "if President Obama is supported by Congress and circumvent the financial crisis, I can say with certainty that American consumers will once again become the most important fashion and luxury consumer groups."

According to Italy fashion and < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > Product Group SMI research, in the first seven months of 2012, the export of fashion products and textiles in Italy increased by 0.8% compared to the same period last year, reaching 16 million 100 thousand euros.

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The growth rate of exports to European countries slowed down by 4%, the export growth to non European countries increased by 7.2%, exports to China and Japan increased by 23.3% and 17.8 percentage points respectively, exports to the United States increased by 18.9%, and Russia increased by 11.6% over the period p.

As a result, SMI plans to set up an association to help small and medium-sized fashion enterprises in Italy expand their sales channels and distribute products around the world.

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< p > men's Wear Exhibition opens the door to the new brand < /p >.

< p > the new Pitti Immagine Uomo exhibition will be held from January 8, 2013 to 11 at the Florence Exhibition Center (Fortezza Da Basso). More than 1020 international fashion brands will show their 2013 series.

Agostino Pletto, vice president of Pitti Uomo, has joined Camper, Ecoalf, Fred Perry, Herschel, Museum, Nabholz, Museum, Nabholz, and so on into a new plan called "I play", focusing on brand technology, design, functionality and timing.

The Japanese brand White Mountaineering has received the sponsorship of the Pitti foundation, will debut in Europe, and Pitti's external director, Lapo Cianchi, is preparing for its debut in Paris.

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< p > the new exhibitors include the Italy brand Allegri, the Adidas SLVR designed by Dirk Schonberger, the first a a target= _blank _blank href= //www.sjfzxm.com/ in Italy, the designer "/a" brand, and the Italy modern group.

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< p > Holland Cowboy brand G-Star will present a new series designed by Marc Newson, and Newson's retrospective collection of Taschen will also be released.

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< p > Italy luxury brand Caruso will go on stage to support "Italy made" men's wear.

The design of the exhibition is so designed: in the open market, the six fake models will be lined up, and each hand holds a card. It reads: "the world of men's clothing is done according to Italians."

Pitti has also established a cooperative relationship with the luxury electric business Yoox group. For this purpose, we plan to promote the promotion: 10 pieces of essential items for men's wardrobe are selected from the Fashion Journalist Angelo Flaccavento of Italy, and are on sale at the thecorner.com of Yoox.

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< p > at the same time, 70 international brands will be displayed on the Pitti W on the 2013 autumn women's wear series.

It includes some Danish brands, such as Aase Hopstock, Anne Sofie Madsen, Anne West, Camilla Skovgaard, Freya Dalsjo and Skovgaard.

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< p > Pitti Uomo "guest designer" plan < /p >

< p > Kenzo and Maison Kitsune will serve as guest designers and attend the meetings of Pitti Immagine Uomo and Pitti W respectively.

Kenzo's creative director, Humberto Leon and Carol Lim, will display dynamic figures for the autumn 2014 series.

The two person said: "Florence is a blank place for Kenzo. In this vibrant ancient city, we will create a dynamic display to provide an opportunity for fashion fans to explore the other side of Kenzo."

In the past three seasons, two people have updated the image of the French brand.

Lapo Cianchi said: "in recent seasons, Kenzo has always been an interesting topic.

The most exciting thing is that the arrival of Humberto Leon and Carol Lim made the brand have a disruptive turn in less than a year.

The legacy left by KENZO is not a mold or < /p >.

P requires the object of recreation, but a brand spirit.

In this subversion, Kenzo's previous exotic customs, such as anti naturalism, and Henri Rousseau's jungle painting, were liberated and gained new vitality.

The whole design conveys vitality and energy.

The two designers know their customers, know how to create instant and special things, how to build a cultural world around their work, a democratic and charming world.

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Maison Kitsune, established in Paris in 2002, is Daft Punk's former art director Gildas Loaec and Japanese architect Masaya Kuroki. The fashion brand is also a music brand at P.

It will hold a party in Florence to celebrate the debut of the women's wear series.

Cianchi had a long talk with two people a few weeks ago, saying that designers liked the atmosphere of Florence.

He said: "Maison Kitsune's fashion and music conveys a pure, eclectic and highly rhythmic creative plan, which also inject vitality into Florence."

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< p > April 2012, Maison Kitsune opened its first American branch in New York and became a neighbor with NoMad. It also made "feat" of "cross brand cooperation", including Maison Kitsune * Petit Bateau T-shirt, Maison Kitsune * Pierre Pierre, "shoes", "shoes", "handbags", "scarves" and "jackets".

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