The Consumer Will Not Buy It When The Cold Is Cold, But Only 1 Pieces Of Fur Are Sold For 2 Million.

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< p > it was thought that a continuous vacation coupled with a continuous low temperature would bring a hot new year's sales season.

But Lin Xi, who has done more than ten years' a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" business, took a look at this time: on the new year's day, she ushered in the most deserted sales season of her own clothing business for many years.

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The goods sold below P < strong > $2 million sold only one piece < /strong > < /p >.

< p > Lin Xi has rented a 20 square meter counter in a shopping mall, specializing in the sale of medium and high class garments, < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >.

For many years, Linxi has a principle of running clothes, and only one or two pieces of clothing are sold in each style, and no longer replenish the goods.

It is this unique sales strategy that gives her a large number of high-end customers.

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< p > Lin Xi told reporters that on New Year's day, although holidays are not long, the custom of wearing new clothes for the Chinese new year will also form a small sales peak.

"This year's new year's day, I had high expectations," Lin said. On the new year's day, on the one hand, the temperature was relatively low, and even the temperature reached below 10 degrees Celsius. On the other hand, even after a three day holiday in a day after the weekend, many units even tied one day into a rest day, forming a 6 consecutive holiday.

Therefore, she and many of her colleagues thought that this year's new year's day would have a good performance.

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< p > "but in fact, I sold only one piece of fur for the whole new year's day. All the other sales were just some small shirts, trousers and so on." Linxi told reporters that in order to prepare for the Spring Festival sales after the new year's day and the Spring Festival, her shop has already pressed a lot of goods, and only about 2 million yuan of fur clothing inventory is available.

At that time, the stock of fur was about 200 thousand.

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< p > strong > once the liveliness disappeared, where did all the people go? < /strong > /p >

The problem encountered by Lin Xi is not an individual phenomenon in the retail business of new year's day. < p >

During the new year's day, the reporters visited several large shopping malls. Apart from restaurants, cinemas and supermarkets, people in the shopping malls were bustling and bustling.

A large shopping center responsible person told reporters that during New Year's day, its sales were basically flat with weekdays.

Another shopping mall that launched promotional activities during the new year's Day was not satisfied with its sales performance.

Where did the consumers go in the new year's market? < /p >

"P >" Lin Xi told reporters that in order to promote new year's Day sales, she called every customer before. "Customers have to be frank. This year's market is bad, and the company's performance is not ideal, so we need to cut costs."

"The reduction of consumption power is indeed a more direct factor."

A shopping mall official told reporters that he had compared the payment amount of several cash registers in the shopping mall during the new year's day. "This year's list is more than 5000 yuan, which is obviously less than the same period last year."

In his view, with the slowdown in domestic economic growth, this may be an unavoidable problem.

In addition, the network sales platform and small holiday travel also snatched many passenger flows.

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< p > < strong > business voice < /strong > /p >

< p > < strong > spring new or will be pushed back < /strong > /p >

< p > "in the past, sales of new year's day began to increase rapidly, and before the Spring Festival, all inventories could be digested.

After the Spring Festival, the new spring in the store will be listed in large quantities.

Lin Xi told reporters, but from the sales of new year's day this year, before the Spring Festival this year, the inventory must be indigestible.

"The funds are all on the goods, which will affect the new orders in spring," Lin said.

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