Rising Costs Cause Winter Boots Prices To Be Unusually High.

< p > weather turns cold. < a href= "//www.sjfzxm.com/news/index_x.asp" > winter boots < /a > has become the hot selling product of all major shopping malls nowadays.

However, reporters found that nowadays, most of the new winter boots are expensive at the moment, and thousands of consumers are always sighing.

"A few days ago, I went shopping to buy long boots with knee length.

Nearly 90% brand shoe cabinet's long leather winter boots are priced at more than 2000 yuan.

Yesterday, Li Jun, who lives near the cultural intersection of Zhuzhou City, said that buying an ordinary 32 inch LCD TV is only about 1400 yuan. The ordinary roller washing machine is only eight hundred or nine hundred yuan, and the price of shoes is more expensive than that of household appliances.

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< p > the weather suddenly turned cold, and by the end of the year, most of the winter boots were offered 50 percent off discount, and the winter boots of the shopping mall entered the selling season.

But even if there are promotions, the expensive original price will also discourage many consumers.

Reporters saw in shopping malls, common brands such as kissing cats, BELLE, Staccato, Saturday and so on. The price of leather boots is above 2000 yuan, while the price of medium and short leather boots is generally over 1000 yuan.

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< p > from the cortex and fabric, the new winter boots this year have not changed much compared with the previous years.

Take BELLE boots for example. Sheepskin boots cost about 1800 yuan last year. This year, the price of the new same length of leather boots is basically around 2100 yuan.

Shoemark salesmen say that the price of boots is indeed higher every year, the same style and cortex, and the price of winter boots this year is 10%~15% higher than that of the same period last year.

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< p > < strong > cause costs rise, winter boots become "noble" < /strong > /p >

< p > in the industry view, raw material and cost rise is still the main reason.

Zhuzhou Tianhong Department Store Planning Manager Kuang Ying said that every winter boots new models will be innovative in style and technology.

Fur has been popular this year. Many winter boots have been joined with fur and some accessories such as rivets, fringes and diamond accessories have been added, so the price of boots has been raised to a certain extent.

In addition, the price of raw materials such as cowhide, sheepskin and PU skin increased by 10% at the beginning of this year, all kinds of < a href= "http://cailiao.sjfzxm.com/" > Leather > /a >.

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< p > in addition to the rising price of raw materials, the market cost, logistics cost and labor cost of shopping malls are also rising.

Tan Shuke, sales director of BBK east store, said that compared with previous years, the cost of logistics and pportation and warehousing has increased by one to 20%, and labor costs have risen by three or four, plus the cost of other shopping malls increased by one or two.

These costs will go to the price of leather boots.

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< p > it is understood that footwear manufacturers in Fuzhou and Wenzhou are generally facing difficulties in recruiting workers.

In order to recruit workers, they raised the treatment of workers.

Wage increases in manufacturing enterprises have also become one of boosters for price rises in winter boots.

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< p > < strong > cost price accounting < /strong > < /p >

< p > a pair of leather boots cost 200 yuan to enter the mall "conservative price" 700 yuan < /p >.

< p > < < a href= > //www.sjfzxm.com/news/index_z.asp > > shopping mall > /a > boots are in the promotion season. Many brands of winter boots have 50 percent off discount, some even enjoy the discount.

The price of the boots with a price of two thousand four five is 1000~1500 yuan, and the price of the short boots with a price of 1000~1500 yuan is generally 400~800 yuan.

This makes many consumers question, how much is the cost price of a pair of leather boots? < /p >

< p > Huang, who has been doing shoes business for more than 10 years in the Zhuzhou Lun song market, said he had also made leather shoes customized business before.

He introduced the production of a pair of women's leather boots, the cost of leather material is about 150 yuan.

Plus the sole, zipper, interior, labor cost, etc., the total cost of a pair of women's boots is about 200 yuan.

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"P >" but when the boots are produced, the manufacturer will calculate the manufacturer's profit, tax, packing, brand promotion expenses and so on.

The cost of 200 yuan leather boots, the cost of these costs, the factory price will be set at 300~350 yuan.

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< p > besides, after the dealer enters the mall through the distributor, besides the dealer's circulation cost, the price of the leather boots will increase the rent, management fee, logistics fee, shopping mall tax, salesperson salary and so on.

Together, these costs will increase the cost by more than 60%.

That is to say, when the boots cost 200 yuan into the mall, the "conservative price" is around 700 yuan.

In addition, store businesses also reserve price space for late promotion nodes, so it is not surprising that the price tag for shopping boots is 2000 yuan.

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