China'S Women'S Shoes Industry Has Entered The "Ice Fire Period".

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< p style= "text-align: center > > strong > China's women shoes industry has entered" ice fire period "< /strong > /p >

< p > from the recently held China ASEAN < a href= "//www.sjfzxm.com/news/index_x.asp" > women shoes < /a > marketing conference, we learned that the industry of women's shoes in China has entered the "ice and fire period" of the rapid compression of traditional stores and the accelerated expansion of online businesses. The industry has predicted that the industry will survive the fittest period in the next 3 years.

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< p > BELLE's net profit growth slowed to 4.43%, Daphne's net profit margin is expected to drop to a single digit, and the net profit declines of Saturday and 100% exceeded 20%. This is the basic financial data released by four domestic footwear listed companies in 2013.

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< p > > a href= "//www.sjfzxm.com/news/index_p.asp" > Pearl River Delta < /a > Li Bin, Deputy Secretary General of the shoes Marketing Association, said that since the second half of 2012, China's women's shoes industry has entered a channel of slowing down in the marketing and profit growth. Quite a number of women's shoe brands have adopted cautious expansion or even shrinking strategy.

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< p > on the one hand, leading enterprises' revenues and net profits have declined.

BELLE's revenue and < a href= "//www.sjfzxm.com/news/index_cj.asp" > net profit < /a > 36 billion 249 million yuan and 4 billion 490 million yuan respectively, increased by 10.32% and 3.2% respectively, and the income growth of footwear business 5.9% slowed down further than 6.8% in the first half of 2013.

Daphne only expects revenue to balance with 2012, while net profit is expected to decline significantly, with only a low single digit profit margin.

On Saturday, both the shoe industry and the 100 million net profit fell by 30%.

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< p > on the other hand, the expansion rate of leading enterprises stores is slowing down rapidly.

The number of BELLE stores increased by 1039 in 2013, but the rate has slowed by half compared with 2614 in 2012.

In 2012, there were 418 new stores, but in 2013 it dropped to 120.

In the first three quarters of 2013, Daphne stores basically expanded, but by the fourth quarter, Daphne had closed down Direct stores, and the number of outlets has decreased by 222, and the number of franchisees has decreased by 23.

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< p > industry analysts believe that the women's shoes market will remain depressed in 2014, and the next 3 years will be the critical period for the survival of the fittest in women's shoes industry. Leading enterprises will also reduce the expansion speed of stores, while speeding up the promotion of online sales in the field of e-commerce, so as to minimize costs and maintain profitability.

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