PEAK Sports CEO: Offline And Online Brands Will Converge.

　　 Peak CEO Xu Zhihua said at the 2014 brand e-commerce (Haishu) summit that PEAK will focus its efforts on understanding the needs of consumers. Xu Zhihua emphasized that the core of consumers' attention is whether they are Amoy brands or offline brands, which include products and services, and sales channels are not the most important ones. Traditional brands and Internet brands will be integrated. There are only two types of brands in the future: commodity brand and channel brand.

It is reported that PEAK has also carried out several transformation and development. Xu Zhihua introduced: "PEAK began to enter department stores in 1992, and after 1997, it began to face the formation of chain stores and street stores. After 2006, it felt a new business channel. The transformation of each channel is a great challenge and opportunity for us.

" Peak More efforts will be put on understanding consumer needs to achieve communication with consumers. Channels will enable more professional partners to be found. Xu Zhihua said that in the channel of e-commerce, PEAK wants to build an ecosystem. We emphasize customer experience rather than short-term sales.

In addition, PEAK insists on the strategy of integrating online and offline. Xu Zhihua believes that the early electricity business is guided by price competition, and now it is more rational. Moreover, the channel of e-commerce has a positive effect on brand and product innovation.

according to understand The summit takes the theme of "brand dream" as the theme. From the "brand to category" as the main thread, it focuses on five hot topics: "clothing dream team", "jewelry and diamond dream team", "cosmetics dream team", "furniture dream team", "home textile dream team", and conducts in-depth discussions on hot topics and business cases in various industries, attracting a total of more than 1000 well-known domestic and foreign e-commerce experts, well-known electric business brand enterprises, excellent traditional brand enterprises, and third party service business executives.