Lack Of Visual Merchandising In Traditional Business Circles

As the most "old" business district in Kunming, the shopping area of Nanping Street and other Nanping Street areas has no competition to attract people.

However, in addition to occupying the "old age", the traditional shopping center's awareness of visual merchandising is still relatively weak.

On the first floor of the new world department store, the storefront color is predominantly white, with white light, giving people a sense of refreshing and upscale.

However, from the first floor escalator, it was found that whether it was on the two floor.

Ladies' accessories, or men's and women's underwear on the third floor, and men's wear, leather goods and lady's handbag on the four floor. The display of the three or more shops shows a continuation of a style, which is mainly shelf, with three or four 2 meters on each pavement.

On the top, a piece of costumes hung in a dazzling array shows less merchandise in the window, giving people a feeling of suffocation on the top of the mountain.

Although it is the same as the new world department store, the display of goods in the Xintiandi clothing area is also a display of shelves, giving people a sense of oppression.

Shop decoration can be said to be a direct display of messages conveyed by brands to customers. CPU, LACOSTE and several other shoe stores use black and white contrasting theme colors to outline rational light and shadow lines, and taste the geometric aesthetics of stagger differences, such as latitude and longitude, but the contrast between the two worlds is orderly.

In the mall, the window is a world, a world that can lead people to some kind of artistic conception.

Into the mall,

The first place to see is the display window. This place is called the demonstration space. Compared with the new world department store and Bai Daxin world, the window marketing of mechen department store is relatively mature.

The window displays on each side of the escalator are displayed in red, blue and other bright colors.

In particular, the window on the third floor escalator is occupied by a row of animated little yellow people with a height of about one meter, giving customers a novelty: what is it selling? After attracting customers' eyes for the first time, they found the original visual merchandising for new clothes.

In addition to the use of customers in the window, mechen department stores the beautiful chandeliers on every escalator.

On the third floor escalator, the chandelier is covered by red gauze, which is complementary to the rich colors of the surrounding bedding shops.

The chandelier on the two floor escalator is green, which matches the women's clothing on the floor, giving people a sense of beauty.

On the whole, the three shopping centers do not use visual merchandising very much. Only in details such as shop decoration, window display and so on, there are few other aspects involved.