Chongqing Commercial Real Estate Explosive Growth Of Super Shopping Center How To Break Through

The special group structure of Chongqing will also make the competition between them far less intense than other cities.

From the current situation, exploration is different from the traditional new business mode, the development of differentiated development, the complementary advantages and the formation of clusters are the only way for these giant shopping centers.

Super Shopping Center

Actively explore new models

While entering the market in large numbers, more and more commercial projects are actively exploring new business models.

Many shopping centers have changed the traditional shopping oriented mode, and have incorporated a large number of business models such as leisure, sports, entertainment and other elements.

For example, Chongqing, China's imported food city set up a model of imported food business in the form of "professional market + experiential Mall".

Chongqing Huarun the Mixc, and Shun Xin Guang, etc., are committed to introducing many world famous brands and high-end luxury brands to Chongqing.

In addition, Dongyuan, Hongxing, and other companies are vigorously practicing the "experiential consumption" mode.

Super Shopping Center

Complementary advantages

In addition to exploring new

There is a trend of complementary advantages between the super shopping centers in the same area. With the advent of Longhu's times center, Huarun the Mixc and other super shopping centers with huge volume and location, it has become more and more obvious.

Many people believe that these super shopping centers in the same area will complement each other and form a super shopping mall cluster like the Ginza of Japan, Champs Elysees street of Paris and Fifth Avenue of New York. It will become a new commercial center, residential center, cultural center, shopping center and tourist center.

Longhu times Street

"Experiential" business leader

When it comes to "experiential consumption", the early days of the Longhu era street in the exploration of this new model has already been in the front.

Under the strong commercial operation of Longhu, the first phase of the era street has been completed for a year and a half.

Take the past September as an example, the traffic volume of the times Street reached 1 million 978 thousand passengers, the traffic volume reached 153159 times, and the sales volume was as high as 90 million 290 thousand yuan.

At the peak, the daily average traffic volume of the times street even reached 200 thousand.

It is reported that the two phase of the upcoming Longhu Tian Jie Street will further demonstrate the charm of experiential commerce and wave farewell to the traditional mode of pure retail + catering.

The two phase has an area of about 150 thousand square meters, and has entered Chongqing's star enterprises and exclusive formats for the first time. Among them, the century star real Bing Bing Club aims to build Chongqing's "ice education base"; Chongqing book buying center strives to become the local "sincere bookstore"; Shanghai sports fitness club is committed to becoming a high-end fitness club in Chongqing.

In addition, the most popular coffee brand in China is "MAAN coffee", 4 storey single family large KTV Austen, popular popularity of Wei Lin billiards and so on.

Relying on the accumulated popularity of the first phase, the two phase of the Tian Jie Street will become the largest scale "experience paradise" with the largest scale and format in the southwest region, bringing unprecedented shopping and consumption experience to the public.