Fashion Trend Weathervane: Fabric Enterprises Into Quick Reaction Force

In recent years, despite the slowdown in domestic demand, slow recovery in external demand and rising production costs, many textile products still exist. enterprise Still can actively adjust product mix according to market situation, rely on endogenous power to achieve industrial upgrading, and usher in counter attack opportunities. As a barometer of the development of the industry, the 2014 China international textile fabrics and accessories (Qiu Dong) Fair was held in Shanghai. It is understood that the exhibition area of 175020 square meters, a total of 3800 exhibitors from 30 countries and regions, exhibiting all kinds of formal fabrics, shirt fabrics, denim fabrics, casual wear fabrics, women's fabrics, underwear swimsuit fabrics and accessories.

Many enterprises participating in the exhibition reflect to reporters, China Spin Enterprises have experienced many difficult times, and coping with difficulties can compel enterprises to generate wisdom. Many industries' innovative actions often appear in the difficult times of the industry. By speeding up the adjustment of the company's industrial structure and innovating new products, some textile enterprises have expanded their sales volume and increased their profits this year.

　　 Fabric enterprises become "quick reaction force"

Needless to say, it is now a world of "fast fish" eating "slow fish". If the company's new products are listed for several months in the evening than the main competitors' new products, it means that in many industries it is difficult to win any chance again. In this year's autumn and winter fabric exhibition in Shanghai, it is easy to see that rapid development and acceleration of new products and quick return on investment have become the goal of many enterprises.

"The first choice for many garment enterprises and suppliers is bemann." Gong Wei, general manager of Shaoxing bemann Textile Co., Ltd. has always smiled proudly in the dialogue with the reporter of China textile daily. According to Gong Wei, today, bin man has already developed all the fabric designs of 2015 spring, summer, autumn and winter, and even 2016 spring and summer fabrics have been settled. This fast pace has left most of its peers unable to do anything about it. "Man is not satisfied with what is known as" fashion "fabric business, but also wants to become a leading fabric company. Gong Wei concluded, "our sales situation has steadily increased this year." It is understood that Bellvilles, La Natsu Bell, Taiping bird, Akimizu Ito, Lok ting and other clothing brands are loyal users of binman.

The so-called "quick response" not only reserves "products", but prepares all kinds of "elements". When users ask for a request, they can extract the "elements" at the fastest speed, "assemble" in time, and provide the necessary services or products. Changzhou Dong Heng printing and dyeing Co., Ltd. is obviously well versed in this way. Li Zhonghua, deputy general manager of the company, told reporters that now it is only a week after Dong Heng orders from customers to provide samples. "Grey cloth can be completed in about 2~3 days." In the short 7 days, it seems simple, but the company needs coordination and support from each other. Li Zhonghua said that when the environment is depressed, enterprises should pay more attention to accumulating and combining their own situations to make structural adjustment.

　　 Functional environmentally friendly fabrics continue to sing "Shanghai"

With the popularization of health concepts such as green and environmental protection, it is easy to find that many textile enterprises have opened up a prelude to innovation and change, and strive to make great efforts in environmental protection fabrics.

Haixing Mstar Technology Ltd this exhibition brings the new bio fiber shears silk attracted the attention of the exhibition. "Shas is a short elastic fiber developed by Haixing and DuPont Co. It is the only biomass short elastic fiber that can be produced in large scale in the world at present." "Compared with the traditional spandex elastic fabric, the silk fabric can provide enough elasticity for the fabric to satisfy the customers' comfortable wearing experience and prevent the fabric from being bulging and relaxing," Gao Yue, product manager of Haixing marketing department, told reporters. Whether it is multiple exposure, exposure to sunlight or harsh washing, the unique molecular structure and physical form of Schloss can ensure the durability and stability of fabric.

Similarly, the main environmental protection brand is Shanghai Rio fiber enterprise development Co., Ltd., according to the exhibitors, the company's main role in Rio bamboo fiber, the product has a high strength, natural antibacterial, antibacterial, anti ultraviolet and other effects, the natural fiber and synthetic fiber features, smooth and smooth surface, feel more slippery, fiber gloss is also better.

The functional properties of Shanghai Defu Lun Chemical Fiber Co., Ltd., which is committed to becoming a differentiated fiber leader. Fabric There are many varieties: coffee carbon fiber, super Imitation cotton fiber, cooler, far-infrared fiber, PTT fiber, negative ion fiber, silver ion fiber... In the eyes of general manager Yang Weizhong, regenerated polyester fiber has become a kind of fiber product with great potential in the market with the increasing shortage of natural resources and increasing demand. For De Fu Lun, developing a variety of differential fiber products suitable for downstream application enterprises is an important direction for the company's future efforts.

In addition, it is worth noting that through the exhibition interviews, reporters learned that, while China's economic growth slowed down, the European economic downturn has also provided Chinese enterprises with better opportunities for development. Many enterprises began to expand the international market this year and expand the proportion of exports.