618 More: First Hour Sales Increased By 10 Times Over The Same Period.

A lot of efforts have been made to fully promote the 618 promotions.

According to a lot of data, in the first day of June 1st, sales increased by more than 10 times compared with the same period last year.

Among them, apple series electronic products sell 250 million yuan per day.

Sales of mother and baby and food products increased by more than 400% over the same period last year, and the daily orders of fresh fruits, including fresh fruits, exceeded 5 million orders.

It is reported that during the 618 period, a lot of efforts will continue to increase subsidies, and the average daily sales will be steadily increased during the period.

Many data show that 3C, clothing, daily chemicals and food are the popular categories.

On June 1st, sales of Apple products, including new iPhone, iPods and iPad, exceeded 250 million yuan.

The total order volume of 3C products increased by 355% over the same period last year.

Among them, the growth of wireless headphones and smart bracelet is remarkable.

Due to the June 1 children's day, sales of children's related products on the platform have increased substantially.

Data show that in June 1st, the sales volume of children's clothing was 240 thousand, and the scale of year-on-year and chain growth was higher than that of women's wear and men's wear.

The analysis of large numbers of data shows that the proportion of education and intellectual consumption in children's consumption is rising steadily. Families with higher consumption expenditure tend to spend more on children's education and intellectual products.

On the day of June 1st, sales of children's books on the platform amounted to 395 thousand volumes, and the sales volume of infant and early childhood education machines reached 102 thousand.

The market scale of platform mother and infant products continued to maintain steady growth. The growth rate of infant diapers and infant formula was consistent with that of platform GMV.

Affected by the strategy of "billion subsidy".

In the above category, the sales volume of famous brands increased significantly. The sales volume of Wyeth, Feihe, Nestle, Erie gold collar and other products in infant formula were over 300%, and the single day sales of imported milk powder increased by 698% over the same period.

According to the introduction, with the growth of the number of daily activities and monthly living users, the index of the platform, including search, has risen sharply. The "ten billion subsidy" has been selected, referring to a lot of commodity search index and the data provided by the third parties, and selected 10000 products from all over the world.

The new iPhone is one of the most important products that are heavily subsidized.

A lot of data show that since last year's double eleven to the end of May this year, the platform has sold nearly 1 million 600 thousand new iPhone, and has become one of the major sales channels.

It is reported that a lot of financial reports show that in 2018, the platform for more than 13 billion yuan in cash for overall marketing and profit making subsidies.

According to the spate of many aspects, this year the company will adjust the launch strategy, and convert more marketing funds into start-up funds for cash subsidies.