Yiwu "Net Red Economy" Has "Net Red Live" The Staff Of 6000 People.

Since last year, Yiwu's major market operators have been trying to "net live red live" to tap the potential of "short video + live broadcast" in the field of daily commodity sales, and create new sales mode of daily commodity, while promoting the high quality development of daily commodities in the fields of design, brand and standard while realizing the realization of net red traffic. According to incomplete statistics, at present, there are more than 6000 employees engaged in net red live broadcasting in our city, involving more than 3000 market operators.

"Net red live" into the new blue sea in the market

"Children in the studio, today I am in Yiwu China Import Commodity City, to introduce several imported products to your baby, including many of the products that you like, Japan and South Korea cosmetics, the price is also very affordable, heartbeat baby can click on the lower left corner link to buy." In August 7th, in the Yiwu China Import Commodity City live broadcast base, "net red anchor" vegetable dishes skillfully and fans interaction hot field, began to display the imported goods, and soon got the response of the onlookers, and began to place the order. Similar webcast scenes are staged every day in the market and shops.

At present, there are two main types of net red in our city, which are small net red anchors, which are sold by merchants themselves and fans ranging from tens of thousands to hundreds of thousands of people. Among the more than 3000 market participants who have participated in live selling, 42.64% of them are broadcast live by themselves or clerks. Net red anchors and live broadcast produced the net red economic effect, and created a number of "net red explosion" products, opening new sales channels for market operators.

It is understood that the park garment market has pioneered the new mode of "live + sales", which has been rapidly replicated in the business households, and the number of Households Participating in live broadcast sales has gradually increased. Since the beginning of this year, Shangcheng group has opened Taobao live rooms and Taobao live selection centers in two districts, five districts and bin Wang 158 Wen Chuang garden of International Trade City, and further expanded the influence of "live + sales".

Not only that, relying on clothing, cosmetics, jewelry, toys, imported food and other commodity categories, fashion design sense, new advantages, attracting more and more live webcast activities held in Yiwu. In April 19th, China's first red belt growth reality show, the secret of the live room, was officially launched in the international trade city. Through the "short video + live broadcast" for traditional retail and electricity providers, in April 22nd, Yiwu poly rice business management Co., Ltd. jointly organized the "1688 Yiwu National product Festival" jointly with 1688. Through the four seasons strictly selected live broadcast base, the Yiwu commodity was promoted by the "live + marketing" mode. The activities attracted more than 2000 anchors to live on the spot.

"Net red live" as a new opportunity for development

The intimate contact between the physical market and the live webcast has expanded the mode of market trade, and the live atmosphere of Yiwu's traditional market has become increasingly strong.

Since last year, our traditional electric business enterprises have also been testing the water live webcast. By the end of 2018, the group had worked with the net red institutions to sell products with more than TOP class anchors, such as Taobao's first anchor, Li Jiaqi, and so on. The conversion rate of single live broadcast varied from hundreds to tens of thousands, and the average monthly sales of live broadcast exceeded 2 million yuan.

Not only that, Futian Street Jiangbei Xia Zhu village has become a well-known gathering place for social networking. At present, there are 7 online marketing teams with over 100 people in the area, such as "entrepreneurial home", with more than 2800 people in total, mainly selling fast selling products such as clothing, footwear, accessories, etc. on live platforms such as fast sellers and small red books.

People who are engaged in the live broadcast of Taobao say that because of the trust relationship established in the process of massive interaction between internet fans and fans, fans are more sensitive and more receptive to the products promoted by net red, and achieve precise marketing, which greatly improves the consumption conversion rate. From the profit point of view, the net red product price is higher than the wholesale price or retail price 5%-10%, the product profit space is concentrated in 10%-20%, and is favored by product manufacturers in product marketing.

As the operator of the two live broadcast center of the international business city, Shi Pengfei, general manager of Yiwu spark Mdt InfoTech Ltd, said that Yiwu has the advantaged advantages of webcast development. First of all, the live broadcast network can find products suitable for live sales in the Yiwu market, which can quickly match the purpose of the operators to achieve the purpose of cash flow. The market operators will enhance the efficiency of the supply chain and alleviate the problems of high inventory and slow turnover of funds. Secondly, as a national logistics hub city, Yiwu has a complete domestic and international logistics network and low logistics transaction costs, and the express and warehousing costs are lower than 20% of the first tier cities.