Brand Building Results In Net Profit Growth Of 9.7% In The First Half Of The Year.

The domestic sports brand is showing growth trend. The market value of Lining, a fashionable and fashionable country, has exceeded 50 billion yuan. What is the performance of the 31st degree left behind in the domestic campaign?

In August 20th, the performance of the first half of 2019 was released at 31st degree, and business income reached 3 billion 237 million yuan, up 7.3% over the same period of June 31, 2019. The net profit attributable to listed companies was 367 million yuan, up 9.7% over the same period last year.

By category:

Footwear products turnover reached 1 billion 414 million yuan, an increase of 3.8% over the same period last year, accounting for 43.7% of the group's turnover.

The turnover of clothing products reached 1 billion 356 million yuan, up 12.1% from the same period last year, accounting for 41.9% of the group's turnover.

Children's clothing sales increased by 6.6% to 389 million yuan.

In addition, the business growth of 331 degrees has contributed to the growth of performance. Data show that the sales volume of electronic business reached 423 million yuan, an increase of 28.5% over the same period last year, accounting for 13.1% of the total revenue during the review period.

31% said that due to the excellent performance of the group, it announced the issuance of the interim dividend of 0.072 yuan per share in 2019 and the special dividend of 0.01 yuan, with a total dividend payout ratio of about 46.2%. In the future, the group will strive to steadily increase dividend payout ratio in order to repay shareholders' long-term and solid support.

Previously, the performance of the company has been sluggish. Net profit fell 33.5% to 304 million yuan in 2018. It began to lag behind in the domestic sports brand. It is far away from Lining, Anta and XTEP, and has lost its original brand status.

In view of the declining trend of the downturn, the brand building and optimization of product lines continue to be strengthened. The brand name is constantly promoted and the brand development is promoted. New development opportunities are required for diversified development.

In April 15th, Liao Wenxing, a famous craftsman named 360 degrees, launched a series of basketball shoes with the theme of "traditional Chinese culture" as the theme, and interpreted the fashion sense of Chinese traditional craft culture. In June 24th, at the time of commemorating up to 40th anniversary, a new joint venture series was set up at 361 degrees ago, and more than 60000 people were booked before the sale.

The ability to continuously attract consumers' needs through innovation and design capabilities has received good response.

In June 30th, on the occasion of the listing 10th anniversary, 31st degree put forward the new strategic policy and development direction. The main brand increased the boxing market. Xu Can signed as the brand spokesperson in the signing of the WBA feather weight boxing competition, and signed a contract with the boxing M23 team. The children continued to layout the youth football market, and reached the cooperation with Hengda football school and Beijing Zhong He Guoan less training football. Whether it is boxing market or youth soccer, the 360 degree expansion field is constantly empowering the sports industry to enhance brand influence.

In the first half of the year, the layout and development contributed to a rebound in the performance of 360 degrees, and gross profit increased by 5.33% to 1 billion 323 million yuan.

Compared with Lining's net profit growth of 196% to 796 million yuan, although the performance of 360 degrees can not be compared, but at last there is a sign of warming, rather than all the way down. It needs more efforts to expand the consumption level and grasp the market.

In the earnings report, Mr. Ding Wuhao, President of the 31st degree group, said: "looking forward to the future, 361 degree will insist on exploring and deepening in multi-level, multi-dimensional, such as product research and development, product production, brand promotion, market development, sales channel optimization and so on. In the light of the favorable policies and the blue ocean market trend, the brand will be rebuilt as a breakthrough, consolidate and develop the company to become a respected sports brand, and continuously provide consumers with excellent sports equipment of high value, helping every consumer release more love for sports."

As of press release, the shares rose 24% to HK $1.55 per share, with a total market value of HK $3 billion 205 million.