Into The Enterprise, Huida Textile "Cloud" Layout To Find Breakthroughs, And Create "Online Offline" Integration Development.
Yesterday morning, the global textile net reporter came to Zhejiang Huida textile and Garment Co., Ltd. in Keqiao Yulan International (hereinafter referred to as "Huida textile"). In the huge exhibition hall, there were many denim samples and jeans trousers on display, with different colors and novel styles. Mr. Gu Zhuowei, the company's sales manager, said Huida textile is the only large denim manufacturer in Keqiao. The company has an internationally advanced Belgian air jet loom OMNIPLUS800. A total of 386 sets of 120 sets of GT-MAX rapier looms, including 216 sets and warping, sizing, finishing and so on, have been focusing on the development trend of new fabrics and new technologies in the international market.
It is understood that Huida textile is a textile enterprise integrating production and trade. The company's main denim fabrics and cotton fabrics are well-known international brands Levi's, Lee, H&M, UNIQLO and other fabric suppliers. The company has two branches, one factory specializing in the production of cotton, T/C and other products, two sub factory specializing in the production of denim fabrics. Its total annual output reaches 40 million meters, and its products are exported to Europe, America, Southeast Asia and other countries and regions.
In order to keep up with the international trend, Huida textile uses new raw materials, continuously improves production technology, actively develops new products, and promotes core competitiveness of the company. Gu Zhuowei told reporters about the new products: "this fabric is specially designed for Southeast Asian customers. It is flexible and soft. In addition, it also highlights the fabric characteristics, and optimizes the research and development of the fragrant yarn, which has impressed the customers. "
At the same time, Mr. Gu also briefed reporters on the company's various fist products: "for example, the super soft, super elastic series developed by Lesel fiber, and functional fabrics such as fever and cool feeling are favored by brand clothing enterprises. "
In the first half of this year, many well-known textile exhibitions at home and abroad were postponed or cancelled because of the severe epidemic situation. Huida textile, as an old foreign trade export enterprise, has participated in the overseas exhibitions and docking activities organized by the Zhejiang China Light Textile City Group Limited by Share Ltd and the global textile network / light textile city. Recently, due to the fact that the epidemic can not be exhibited, the original rhythm of Huida textile has been disrupted, and the promotion of new products has been blocked, which has a direct impact on subsequent orders and enterprise development.
Huida textile is also looking for alternatives in the face of offline difficulties. The online series launched by the global textile network and the online Textile City coincides with the development concept of the company's online layout. Gu Zhuowei said that online development is an inevitable trend. He hopes to integrate offline products into online channels through innovation and try to diversify and bring more customers new consumption experience.
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