Dawan District Textile Fair Is Coming! To The Industry?

The "June 18" Shopping Festival has passed, and the first wave of "consumption wave" expected by the industrial chain does not seem to keep the appointment as scheduled as the recovery of the terminal market.

In the long "survival" defense war in the first half of the year, many industry practitioners are waiting for an opportunity to boost the confidence of industry development and promote the return of consumption. As time goes on, more and more people in the industry begin to believe that the Guangdong Hong Kong Macao Grand Bay International Textile and clothing Expo, held in Shenzhen International Convention and Exhibition Center from July 15 to 17, is likely to be the turning point that we have been waiting for for.

Dawan District International Textile and clothing Expo is not only the first large-scale offline textile and garment industry exhibition held in the industry after the epidemic, but also the first textile and garment industry chain exhibition held in Dawan district. Dawan District Textile Expo consists of four major professional exhibitions: Dawan District international textile fabrics and Accessories Expo (hereinafter referred to as "Dawan District surface accessories exhibition"), Dawan District international clothing and apparel Expo, Dawan District international textile yarn Expo and Dawan District International Knitting Expo. At that time, more than 2000 high-quality exhibitors will display fabrics, clothing, yarn, knitting and other products in an exhibition area of 80000 square meters.

The most difficult moment, the most hard core exhibition

Since the outbreak of Xinguan epidemic, all offline exhibitions have been cancelled, which has a great impact on the exhibition industry. According to the annual report of China's Convention and exhibition industry in 2018, there are more than 6000 exhibitions with an area of more than 2000 square meters, more than 800000 professional meetings with more than 50 people and more than 80000 festival activities with more than 10000 people, which directly affect the output value of more than 350 billion yuan.

In many uncertain factors, the holding of Dawan District Textile Fair on schedule has undoubtedly brought a strong positive signal for the development of the industry.

Zhu Bo, head of a Shanghai enterprise engaged in yarn and fabric related business. Like most businesses, he had a hard time in the first half of the year. He admitted that the impact of the epidemic on him was far beyond his original imagination, and the biggest task this year is to survive first. Now, he urgently needs to find a suitable business cooperation platform to maintain and expand his business.

Looking for new business opportunities in textile industry in recent months. However, due to the epidemic situation, all the trade fairs originally scheduled to be held were postponed or cancelled. " He said, "recently, other kinds of exhibitions have begun to be held again, and the impact of the epidemic on the development of the industry is gradually becoming smaller and smaller. I am full of expectations for the Intertextile noodle and auxiliary materials exhibition to be held in Dawan District in July, and it is also a joint exhibition. As the first large-scale joint exhibition in the industry this year, I will definitely go to the scene to have a look at the R & D and launched by enterprises in the past six months New products, learn about the new trend of industry technology development, and look for some new business opportunities. "

The sluggish market in the past few months has made Wang Xingbo, general manager of Harbin Ningli Trading Co., Ltd., feel helpless. He predicted that the order situation in the second half of this year is still not optimistic: "in the past few months, the company's business was very bleak, and there were basically no large orders. Even if the orders had been received, the prices were generally low." Out of the trust of the previous spring and autumn joint exhibition, he is also optimistic about this exhibition. "The previous joint exhibitions were organized in an orderly, efficient and safe manner, which established a good platform for enterprises to contact the market. In my opinion, Dawan District Textile Fair is also a good platform to publicize our products. We will cherish this opportunity, present our best products to meet customers, and hope to make more friends in the exhibition. "

As a well-known enterprise in the north and even the whole country, the exhibition area of Ningfang group in the Intertextile surface accessories exhibition has developed from the original 9 square meter standard booth to the present 62 square meter special booth, which reflects the recognition of the enterprise to the exhibition to a certain extent. Zhao Yuntao, who is in charge of the company's exhibition affairs, told reporters: "Intertextile flour accessories exhibition is our most important platform. We have never been absent from the exhibition in spring and autumn for many years. Through this exhibition, we have met a large number of new customers, which has played a crucial role in the market development and business development of Ningfang group. We will continue to participate. We also hope that the organizers can attract more and larger international brand customers to participate in the exhibition. The more customers come, the more opportunities we will have. "

Leading the ethos to attract high quality customers

At present, there are two important textile and clothing distribution centers in China. One is the East China Yangtze River Delta Economic Zone, with Shanghai as the center; the other is Dawan district and Pearl River Delta region, including Dongguan and Guangdong, which can be extended to Fujian. Both regions are big windows for China's export trade. This year, it is expected to be affected by the epidemic situation.

Intertextile is held in the National Convention and Exhibition Center (Shanghai) in spring and autumn every year. Its radiation area is mainly in East China. It plays a great role in the development and promotion of Jiangsu, Zhejiang, Shanghai and other surrounding markets and clusters. Many enterprises believe that the Intertextile surface accessories exhibition will certainly play a great role in driving the development of textile enterprises in the Pearl River Delta region after its appearance in Dawan district.

Intertextile will fully demonstrate its strength in the exhibition. According to Dr. Zhang Wei, senior executive of the company's strategic marketing department, "in the past, we have always focused on Intertextile spring and summer noodle accessories exhibition. This year, we attach great importance to the exhibition of Dawan District noodles and accessories exhibition. We hope to fully display our corporate image through this relatively large exhibition platform." Zhang Wei said that they are more concerned about the final influence of the exhibition. If the exhibition has a great influence, the company will definitely have more investment in this respect. He believes that judging the influence of an exhibition usually involves two aspects: on the one hand, whether the company can obtain more information through the exhibition; on the other hand, whether the company can obtain some high-quality customers through the exhibition. "Intertextile is obviously word-of-mouth online."

As the global epidemic is still continuing, although the market is still in a certain degree of downturn, many exhibitors believe that the epidemic is also a touchstone, and the gold content of the audience at the Dawan District surface accessories exhibition will not disappoint them. Jinwei of Haining Tianyi Textile Co., Ltd. has its own judgment on the upcoming exhibition: "Dawan district is the largest gathering place of ready-made clothing brands in China, and has been leading the fashion. The counterparts in the mainland must be able to feel different demands from the exhibition in July. We expect that the site of Dawan District surface accessories exhibition will bring good drainage to the supply and demand of the market Effect. "

Beauty can only be changed by pain

Affected by the epidemic, the flow of overseas materials and personnel is not smooth, and many enterprises reflect that their overseas market business has been greatly affected. In the case of foreign trade setbacks, it has become the consensus of many enterprises in the industry to break through the existing development bottleneck by means of internal training or strengthening exhibition and network business connection.

Shenzhen Julian Textile Co., Ltd. is an enterprise which mainly produces chemical fiber elastic fabric. Due to the impact of the epidemic situation, although the company's overseas orders have been affected, Huang Lan, the marketing manager, is full of confidence in her products: "although the company's business declined a little in the first half of the year, there is still a lot of room for the market to rise for the knitted chemical fiber elastic fabric. Because, now more and more fields begin to use knitted chemical fiber elastic fabric - not only in the traditional underwear, swimsuit field has demand, but also in yoga, sports industry development momentum is very good. In addition, knitted chemical fiber elastic fabric for men's and women's T-shirt materials is also a new trend in the market. We are also constantly expanding the customer base, constantly developing new products to meet the needs of new and old customers. We are looking forward to meeting more high-quality customer groups in this exhibition. " Due to the lack of effective flow of personnel at home and abroad during the epidemic period, in order to carry out business, the company made full use of the Internet platform to realize online and offline interaction. "We have also established a network platform with the help of the official Intertextile app and other online channels to introduce and promote the exhibits, and we hope to achieve full understanding and exchange between the supply and demand sides online and offline." Huang Lan added.

Under the predicament, Haining Tianyi Textile Co., Ltd. has been trying its best to maintain the continuous communication with overseas, so as to pave the way for the later market opening. Jin Wei told reporters: "needless to say, at present, both domestic and foreign markets are in adversity. At this time, stability is the most important thing. This period of sluggish development has left us time and opportunity for serious reflection - in the future, we will focus on the production of personalized and small batch orders, gradually increase the proportion of creativity and technology in sales, do more market research, provide more professional services for different customers, and avoid the impact of mass production through customized services Volatility. It's not only beautiful, but also painful. "

Ningfang group also encountered similar development problems, but their solution to the difficulties is internal adjustment. According to Zhao Yuntao, before the epidemic, the group was mainly engaged in export sales, accounting for 60% of foreign sales and only 40% of domestic sales. The company plans to increase the share of domestic market to more than 60%. At the same time, Ningfang group also focuses on expanding the market of medical fabrics and tooling fabrics, and actively strengthens the cooperation with domestic brand enterprises to make up for the shortage of orders.

After half a year's sluggish development of the industry, industry colleagues are looking forward to new development opportunities. From July 15 to 17, Dawan District international textile fabrics and Accessories Expo, Dawan District international clothing and apparel Expo, Dawan District international textile yarn Expo and Dawan District International Knitting Expo, which can be called "aircraft carrier class" whole industry fleet, may be able to bring you back to the glory of the old days The feeling of