Deepening Structural Reform Of Supply Side: How Do Zhejiang Businessmen Go On?

"China's development is at the critical stage of climbing over the ridge, and there are many outstanding contradictions and problems in its economic operation. Difficulties must not be underestimated and confidence can not be shaken. " The government work report pointed out that to do well this year's government work, we must insist on promoting the structural reform of supply side as the main line. We should continue to stimulate the vitality of micro entities, reduce inefficient supply, expand effective supply, and better adapt to and guide demand through simplifying administration, reducing taxes, relaxing access and encouraging innovation.

2017 is the year of deepening structural reform of supply side. The government work report has outlined the deepening of the work. The structural reform of supply-side The road map. How did the entrepreneurs in the forefront of the market put forward after the structural reform of the supply side put forward more than a year? How did they feel about deepening the reform? The reporters interviewed 4 Zhejiang delegates.

　　 One Luggage and bags "Merger and reorganization"

"Pupation into butterflies" is a vivid description of Premier Li Keqiang's efforts in promoting the supply side structural reform and speeding up China's economic spanformation and upgrading in his government work report.

In this regard, CPPCC National Committee member, vice chairman of the CPPCC Chen Xiaoping, CPPCC National Committee member and Hangzhou CPPCC Vice Chairman Zhao Guang Yu agree that spanformation and upgrading of traditional industrial enterprises are both full of hope and labor pains. They are both urgent and arduous and complicated.

More than half a month ago, an enterprise survey in Tonglu County allowed Chen Xiaoping to see a new path of spanformation and upgrading of traditional industries. In 2011, Tonglu high strength Holding Co., Ltd., which focused on luggage production and remained firm for 20 years, bought the Belgian famous brand "Hai Lin" and its company as a whole, and innovating the supply chain mode by using the Internet and big data. Over the past years, "Hai Lin" has begun to cooperate with domestic luggage enterprises deeply. Through the introduction of brand, technology and management advantages, the factories that originally overcapacity and lack of market competitiveness have come back to life, and "Hai Lin" has also jumped into one of the largest manufacturers of luggage and bags in the world.

"In resolving excess capacity, we need to introduce policies to support production in line with local conditions, and to encourage high-quality brand enterprises to merge and acquire similar enterprises, spanform, upgrade and repair traditional production capacity, so that they can be spanformed into new kinetic energy." Chen Xiaoping said.

There is no coincidence. Zhao Guangyu, a participant in Beijing, submitted a proposal entitled "supporting and encouraging non industrial enterprises to cross industry development, invest, share or annex old industrial enterprises, and achieve spanformation and upgrading of traditional industrial enterprises".

"To develop the real economy and achieve spanformation and upgrading, we must take the road of changing cage and changing birds". Zhao Guangyu believes that from the perspective of practice, old industrial enterprises can hardly achieve spanformation only by self promotion. It is a more effective way to vigorously support and encourage emerging enterprises and non industrial enterprises to invest, share and annex old industrial enterprises, and create new industrial enterprises with high starting point.

It is necessary for the government to actively guide, support and encourage emerging enterprises and non industrial enterprises to enter the industrial industry. Zhao Guangyu suggested that the government should introduce relevant policies as early as possible, take more active and effective guiding measures in land, taxation, finance and intellectual property rights, encourage and support the spanformation of emerging enterprises and non industrial enterprises to industrial entities, and make China's real economy bigger and stronger.

　　 One piece clothing "Transformation and upgrading"

In the downturn of the apparel industry, high inventory and declining performance, Semir's growth momentum is still undiminished.

Qiu Guang, chairman of the National People's Congress and chairman of Semir Group Limited, attributed the enterprise to the structural reform of supply side in depth. "Lead the consumer's hand and follow the market forever." As an entrepreneur directly in the market, Qiu Guang and the understanding of supply side structural reform are the words. Semir's practice is to dig deep into the consumer's habits and lifestyles through the analysis of big data, and adjust what I think customers need to "what I want from users."

Over the past few years, Semir has reduced the upstream OEM suppliers from six hundred or seven hundred to more than 200, excluding "low, small and scattered". Over 80% of the existing suppliers are producing large brands abroad, of which 30 are listed companies. They have absolute advantages in product development, data standardization and turnover speed.

"If any enterprise wants to develop well, they must constantly reform and form a better system." Qiu Guang and repeatedly told reporters that enterprises should implement the supply side structural reform and arouse the creativity of the team with a good system. "The supply side structural reform of traditional industries needs to be completed by the end. Upgrading and motivating employees is an indispensable part." He said.

Semir also promotes structural reforms in the supply side of enterprises. As early as 2015, Semir formally launched the partnership mechanism to create opportunities for employees to become partners and bosses, and then tap and stimulate their intelligence and potential. Qiu Guang and he believed that the partner mechanism accords with the requirements of market development, and helps to diversify the business of Shen Ma. The Semir enterprise system has also changed from a relatively closed state to a more open ecosystem in the past, resulting in more massive fusion.

At present, the new brand of the MacLean project, which has been profitable, is the first project of Semir clothing trying to implement the venture partner mechanism. There are more than 200 terminal stores in the country. Now Semir has more than 400 employees with equity incentive. "The success of an enterprise or a brand may be accidental, but the success of a batch of brands must have its mechanism support." Qiu Guang and the proposal to deepen the structural reform of supply side must attach importance to institutional innovation.

An electric vehicle is "lingering".

From the year of attack to the year of deepening, the idea of supply side structural reform has become clearer. This is reflected in the government work report: more market oriented rule of law, effective disposal of "zombie enterprises", the implementation of marketization, rule of law, debt to equity swap, and reduction of institutional spanaction costs.

"With the deepening of the supply side structural reform practice, the marketization of the rule of law has been placed in a more prominent position." Zhang Tianren, chairman of the National People's Congress and chairman of tin Neng group, said that deepening the structural reform of supply side, whether macro or micro policy formulation, is facing challenges. How to deal with the relationship between the government and the market is a major task facing the structural reform of supply side.

Zhang Tianren's remarks were rather "sensitive". He told reporters about a story about electric cars. In Beijing, the mini electric vehicle is running freely in the alley. It is pleasant to see the scene on the street, but it is also puzzled. "The development of micro electric vehicle industry is very good, but it is constrained by relevant policies, and it also feels like it can't be put off." Zhang Tianren proposed to develop micro electric vehicles in the two sessions for many years.

The popularity of micro electric vehicles is in fact satisfying the travel needs of low-income groups in China. As a member of the micro electric vehicle industry, Zhang Tian Ren encountered many "uncertainties": should microelectric vehicles exclude lead-acid batteries? Should micro electric vehicles be included in the category of vehicle management? These changes in specific policies will affect the development of the industry as a whole.

"Deepening the structural reform of the supply side is very important to handle the relationship between the government and the market well." Zhang Tianren said, take the micro electric vehicle as an example, this is a new industry, because the market demand is very fast, and how the government guides is very important. Zhang Tianren suggested that the government and the market should do their jobs: the government should formulate relevant policies in the direction of fair competition and compatible development, and enterprises should strictly control the quality of products. Industrial layout should focus on key points, gather advantages and avoid low-level redundant construction and waste of resources. Local governments should strictly investigate and deal with enterprises that do not have production conditions and products with hidden dangers.

Zhang Tianren also suggested that the pilot project of standardized management of micro electric vehicles should be carried out according to local conditions, and the relevant contents such as vehicle quantity and type, driving area and safeguard measures should be stipulated, so as to promote the popularization and application.

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