Thredup Latest Women Consumer Survey
In January 3rd, ThredUp, a fashion resale website in the US, released the New Year Resolution Report in 2019. Through the survey of over 1000 female consumers, they found that consumers' attention to sustainable development has been improved, while the trend of reducing consumption of fast fashion brands by young consumers is also expanding.
Young consumer led rejection of fast fashion consumption trend
In 2019, the 7 major environmental keywords of millennial generation and Z generation consumers were: recycling, buying second-hand goods, buying environmentally friendly goods, taking public transport, reducing meat intake, reducing the number of fast fashion products and biological compost.
Consumers' wishes show that after years of fast fashion brands sweeping the globe, they finally realized the impact of this marketing mode on the environment. In the survey, 80% of the women surveyed indicated that they were willing to change their shopping methods to protect the global environment. At the same time, from the young consumers (18 to 25 years old), the trend of reducing the purchase of fast fashion brand clothing is gradually spreading.
25% of respondents said they would stop buying clothing from fast fashion brands starting in 2019.
50% millennial generation and Z generation consumers will be more environmentally friendly by buying more second-hand goods.
54% of the Z generation said it would buy products with better quality and longer usage to achieve environmental protection.
40% the Millennium representatives said they planned to stop buying fast fashion brands.
It is clear from the data that millennial generation and Z generation are more environmentally conscious than older consumers.
Waste reduction is the theme of new year's consumption.
Reducing waste is the theme of consumers' new year consumption, while "focusing on sustainable development" has become the number one new year's perspective.
The survey found that:
58% of women said they would waste less in the new year.
84% of respondents said they would pay more attention to sustainable development when shopping.
42% of respondents said they would reduce waste by buying second-hand goods.
The number of consumers who plan to live in a more environmentally friendly Z generation in 2019 (18 to 21 years) is 25% higher than that of other older consumers.
Cheap and environment-friendly products have a larger market.
Although consumers pay more attention to sustainable development, the high price of environmental goods makes them powerless. The research results of LIM College University in New York show that the main reason that influences the purchasing behavior of millennial consumers is the convenience of price and shopping rather than the environmental certification of products. The high cost of sustainable development is also one of the three reasons why people can not achieve environmental life.
According to the survey, 57% of respondents will choose cheaper products in the new year, while 45% will choose products with better quality. ThredUp believes that although consumers still focus on the quality and price of products, they are most concerned about the impact of their shopping behavior on the environment. The brand that provides good quality and cheap environmental products will receive great attention in 2019.
- Related reading

H&M Group Is The Largest Supplier Of Sustainable Cotton And Man-Made Fiber Materials Worldwide.
|
No Wonder So Many Groups Are Starting To Expand The Middle East Market, Which Is Beyond Your Expectation Of "Middle East Fashion".
|- Company news | Bottega Veneta Believes That Change Must Accelerate Strategic Change Rapidly.
- Fashion item | Chiffon Dress With TA, Summer Is A Little Fairy.
- Colorful circles | You Can Have A Romantic Holiday Feeling If You Have A Broad Ebony Holiday.
- Women's Shoes | The Striped Shirt Is Still Good. The Shoes Look Better.
- Popular this season | The Outdoors Is Sexy And Charming.
- Local businessmen | Internet Platform Integration And Scattered Idle Resources Help Boost The Spinning And Clothing Industry
- Innovative marketing | How Does Trades'S C Round Financing Capture Consumers?
- Enterprise information | Retailers Are Faced With Numerous Difficulties And Must Fight Back.
- Foreign exchange trend | US Inflation Failed To Reach The Fed'S Target
- Macro economy | An Appropriate Monetary And Financial Environment Can Promote Steady Economic Growth.
- What Changes And Trends Will The Garment Enterprises Have In 2019?
- H&M Group Is The Largest Supplier Of Sustainable Cotton And Man-Made Fiber Materials Worldwide.
- Stepping Into The Era Of Intelligent Green Rapidly, These Advanced Textile Machinery Technologies Can Not Be Missed In 2019.
- What Is The Performance Of The First And Second Rounds Of Wisdom Competition?
- What Is The Plan For Textile And Garment Export Enterprises Under The New Situation After The Conclusion Of Sino US Economic And Trade Consultations?
- Weekly Report Of Textile And Garment Industry: Short Term Pressure On Clothing Consumption
- China Merchants Securities Apparel Textile Industry Database
- Boston'S Retail Sales Rose By More Than 30% In The First Three Quarters Of The Year.
- Sino US Trade Talks Reveal Positive Signals, Cotton Spot Prices Rise
- Grid Coat Selection Method Helps You Create Modern Standard Easily.